SOUTHERN SPECIALTIES Consumer Insights

Who buys SOUTHERN SPECIALTIES? A SOUTHERN SPECIALTIES consumer is generally very high income, Hispanic, and senior age. SOUTHERN SPECIALTIES consumers are more likely to purchase SOUTHERN SPECIALTIES during larger pantry stocking trips. Brands such as Green Giant, Fresh Express, and Land O Lakes also tend to be purchased in the same trip. Sample consumer insights data below.

SOUTHERN SPECIALTIES Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$132.79

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SOUTHERN SPECIALTIES Consumer Demographics

demographic
index
Female
96
Male
137
<24
87
25-34
66
35-44
116
45-54
113
55-64
91
65+
151
African American
66
Asian
106
Caucasian
99
Hispanic
125
demographic
index
Has Kids
104
No Kids
90
- $20k
38
$20k-40k
68
$40k-60k
67
$60k-80k
89
$80k-100k
135
$100k-125k
140
$125k +
176
No College
70
College
100
Adv. Degree
137

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SOUTHERN SPECIALTIES Basket Affinity & Size

brand
basket affinity
Green Giant 24.4x
Fresh Express 24.1x
Land O Lakes 13.2x
Arnold 12.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
227
Pantry Stocking (21+ Items)
354

Where is SOUTHERN SPECIALTIES Purchased?

channels
index
Club
2
Drug
1
Food
281
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.3x
Arnold 2.1x
Perdue 2.1x
Eggland's Best 2.0x

How Did They Pay?

method
index
Cash
22
Credit
197
Debit
54
Food Stamps
86

When is SOUTHERN SPECIALTIES Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
11.7%
Wed
11.7%
Thu
11.4%
Fri
12.4%
Sat
21.1%
time of day
Morning
15.4%
Noon
20.2%
Afternoon
38.8%
Evening
22.6%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do SOUTHERN SPECIALTIES consumers purchase?

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Why do SOUTHERN SPECIALTIES consumers try new brands?

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Where do SOUTHERN SPECIALTIES consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SOUTHERN SPECIALTIES Target Market

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Who actually buys SOUTHERN SPECIALTIES? Do these consumers match the intended target market of SOUTHERN SPECIALTIES?

Thought bubble

What motivates the target market to purchase SOUTHERN SPECIALTIES?

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What other target market should SOUTHERN SPECIALTIES look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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