SOUTHERN SPECIALTIES Consumer Insights

Who buys SOUTHERN SPECIALTIES?

A SOUTHERN SPECIALTIES consumer is generally very high income, Hispanic, and senior age. SOUTHERN SPECIALTIES consumers are more likely to purchase SOUTHERN SPECIALTIES during larger pantry stocking trips. Brands such as Green Giant, Fresh Express, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

SOUTHERN SPECIALTIES Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$132.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SOUTHERN SPECIALTIES Consumer Demographics

demographic
index
Female
96
Male
137
<24
87
25-34
66
35-44
116
45-54
113
55-64
91
65+
151
African American
66
Asian
106
Caucasian
99
Hispanic
125
demographic
index
Has Kids
104
No Kids
90
- $20k
38
$20k-40k
68
$40k-60k
67
$60k-80k
89
$80k-100k
135
$100k-125k
140
$125k +
176
No College
70
College
100
Adv. Degree
137

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SOUTHERN SPECIALTIES Basket Affinity & Size

brand
basket affinity
Green Giant 24.4x
Fresh Express 24.1x
Land O Lakes 13.2x
Arnold 12.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
227
Pantry Stocking (21+ Items)
354

Where is SOUTHERN SPECIALTIES Purchased?

channels
index
Club
2
Drug
1
Food
281
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.3x
Arnold 2.1x
Perdue 2.1x
Eggland's Best 2.0x

How Did They Pay?

method
index
Cash
22
Credit
197
Debit
54
Food Stamps
86

When is SOUTHERN SPECIALTIES Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
11.7%
Wed
11.7%
Thu
11.4%
Fri
12.4%
Sat
21.1%
time of day
Morning
15.4%
Noon
20.2%
Afternoon
38.8%
Evening
22.6%
Late
3.0%

About Our SOUTHERN SPECIALTIES Consumer Insights

How do we know who buys SOUTHERN SPECIALTIES? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the SOUTHERN SPECIALTIES consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.