Campbell's Spaghettios Consumer Insights

Who buys Campbell's Spaghettios?

A Campbell's Spaghettios consumer is generally slightly lower income, Caucasian, and lower middle age. Campbell's Spaghettios consumers are more likely to purchase Campbell's Spaghettios during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Campbell's Spaghettios Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.4%
Total Basket $ (median)
$81.52

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Campbell's Spaghettios Consumer Demographics

demographic
index
Female
103
Male
75
<24
95
25-34
102
35-44
118
45-54
90
55-64
48
65+
44
African American
46
Asian
26
Caucasian
117
Hispanic
50
demographic
index
Has Kids
118
No Kids
59
- $20k
101
$20k-40k
95
$40k-60k
111
$60k-80k
101
$80k-100k
104
$100k-125k
102
$125k +
81
No College
108
College
102
Adv. Degree
82

Understand Campbell's Spaghettios Consumer Behavior

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Campbell's Spaghettios Basket Affinity & Size

brand
basket affinity
Chef Boyardee 15.7x
Maruchan Ramen 6.0x
Totino's Party Pizza 5.8x
Kraft Macaroni & Cheese 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
603

Where is Campbell's Spaghettios Purchased?

channels
index
Beauty
0
Club
8
Dollar
217
Drug
20
Food
95
Gas & Convenience
4
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Chef Boyardee 1.8x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
87
Credit
87
Debit
108
Food Stamps
195

When is Campbell's Spaghettios Purchased?

day of week
Sun
20.0%
Mon
13.9%
Tue
12.3%
Wed
10.9%
Thu
11.1%
Fri
13.8%
Sat
18.0%
time of day
Morning
13.8%
Noon
16.2%
Afternoon
34.1%
Evening
28.3%
Late
7.5%

Get More Campbell's Spaghettios Data

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Find Answers to Questions

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Which brands do Campbell's Spaghettios consumers switch to?

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Why do consumers stop buying Campbell's Spaghettios products?

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Which retailers do Campbell's Spaghettios shoppers prefer to shop at?

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What motivates consumers to try Campbell's Spaghettios products?

Research the Campbell's Spaghettios Target Market

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Who actually buys Campbell's Spaghettios? Do these consumers match the intended target market of Campbell's Spaghettios?

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What motivates the target market to buy Campbell's Spaghettios?

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What other target market should Campbell's Spaghettios look at?

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Which other brands have a similar target market?

About Our Campbell's Spaghettios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.