Campbell's Spaghettios Consumer Insights

Who buys Campbell's Spaghettios?

A Campbell's Spaghettios consumer is generally slightly lower income, Caucasian, and lower middle age. Campbell's Spaghettios consumers are more likely to purchase Campbell's Spaghettios during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Campbell's Spaghettios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.4%
Total Basket $ (median)
$81.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Campbell's Spaghettios Consumer Demographics

demographic
index
Female
103
Male
75
<24
95
25-34
102
35-44
118
45-54
90
55-64
48
65+
44
African American
46
Asian
26
Caucasian
117
Hispanic
50
demographic
index
Has Kids
118
No Kids
59
- $20k
101
$20k-40k
95
$40k-60k
111
$60k-80k
101
$80k-100k
104
$100k-125k
102
$125k +
81
No College
108
College
102
Adv. Degree
82

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Campbell's Spaghettios Basket Affinity & Size

brand
basket affinity
Chef Boyardee 15.7x
Maruchan Ramen 6.0x
Totino's Party Pizza 5.8x
Kraft Macaroni & Cheese 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
603

Where is Campbell's Spaghettios Purchased?

channels
index
Beauty
0
Club
8
Dollar
217
Drug
20
Food
95
Gas & Convenience
4
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Chef Boyardee 1.8x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
87
Credit
87
Debit
108
Food Stamps
195

When is Campbell's Spaghettios Purchased?

day of week
Sun
20.0%
Mon
13.9%
Tue
12.3%
Wed
10.9%
Thu
11.1%
Fri
13.8%
Sat
18.0%
time of day
Morning
13.8%
Noon
16.2%
Afternoon
34.1%
Evening
28.3%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Campbell's Spaghettios consumers purchase?

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Why do Campbell's Spaghettios consumers try new brands?

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Where do Campbell's Spaghettios consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Campbell's Spaghettios Target Market

Arrow and target

Who actually buys Campbell's Spaghettios? Do these consumers match the intended target market of Campbell's Spaghettios?

Thought bubble

What motivates the target market to purchase Campbell's Spaghettios?

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What other target market should Campbell's Spaghettios look at?

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Which other brands have a similar target market?

About Our Campbell's Spaghettios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.