Sparkle Consumer Insights

Who buys Sparkle?

A Sparkle consumer is generally lower income, African American, and older age. Sparkle consumers are more likely to purchase Sparkle during larger pantry stocking trips. Brands such as Angel Soft, Gain, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Sparkle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.74
% of Basket $ (median)
7.9%
Total Basket $ (median)
$72.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkle Consumer Demographics

demographic
index
Female
101
Male
90
<24
97
25-34
101
35-44
95
45-54
103
55-64
117
65+
90
African American
186
Asian
77
Caucasian
99
Hispanic
90
demographic
index
Has Kids
95
No Kids
111
- $20k
108
$20k-40k
116
$40k-60k
111
$60k-80k
104
$80k-100k
98
$100k-125k
85
$125k +
65
No College
126
College
98
Adv. Degree
78

Understand Sparkle Consumer Behavior

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Sparkle Basket Affinity & Size

brand
basket affinity
Angel Soft 12.4x
Gain 5.3x
Charmin 5.2x
Hefty 4.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
398

Where is Sparkle Purchased?

channels
index
Club
1
Dollar
429
Drug
148
Food
93
Gas & Convenience
5
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.5x
Sunny Meadow 1.4x
Armour 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
110
Food Stamps
68

When is Sparkle Purchased?

day of week
Sun
17.9%
Mon
13.1%
Tue
11.9%
Wed
12.0%
Thu
11.3%
Fri
15.1%
Sat
18.6%
time of day
Morning
16.6%
Noon
17.2%
Afternoon
33.6%
Evening
26.0%
Late
6.5%

Get More Sparkle Data

Contact us for the latest Sparkle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sparkle consumers switch to?

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Why do consumers stop buying Sparkle products?

Store front

Which retailers do Sparkle shoppers prefer to shop at?

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What motivates consumers to try Sparkle products?

Research the Sparkle Target Market

Arrow and target

Who actually buys Sparkle? Do these consumers match the intended target market of Sparkle?

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What motivates the target market to buy Sparkle?

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What other target market should Sparkle look at?

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Which other brands have a similar target market?

About Our Sparkle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.