Sparkle Girlz Consumer Insights

Who buys Sparkle Girlz? Sparkle Girlz consumers are generally very low income, African American, and young adult age. Sparkle Girlz consumers are more likely to purchase Sparkle Girlz during larger pantry stocking trips. Brands such as Crayola, Armour, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Sparkle Girlz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
10.3%
Total Basket $ (median)
$48.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sparkle Girlz Consumer Demographics

demographic
index
Female
103
Male
68
<24
72
25-34
129
35-44
92
45-54
89
55-64
94
65+
58
African American
132
Asian
40
Caucasian
104
Hispanic
101
demographic
index
Has Kids
110
No Kids
78
- $20k
143
$20k-40k
127
$40k-60k
124
$60k-80k
103
$80k-100k
72
$100k-125k
69
$125k +
53
No College
143
College
93
Adv. Degree
81

Understand Sparkle Girlz Consumer Behavior

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Sparkle Girlz Basket Affinity & Size

brand
basket affinity
Crayola 17.1x
Armour 11.6x
Totino's Party Pizza 8.8x
Oral-B 8.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
304

Where is Sparkle Girlz Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Libby's 1.7x

How Did They Pay?

method
index
Cash
128
Credit
82
Debit
108
Food Stamps
85

When is Sparkle Girlz Purchased?

day of week
Sun
14.3%
Mon
11.4%
Tue
11.8%
Wed
11.8%
Thu
10.8%
Fri
20.6%
Sat
19.3%
time of day
Morning
13.2%
Noon
18.1%
Afternoon
32.8%
Evening
26.5%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sparkle Girlz consumers purchase?

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Why do Sparkle Girlz consumers try new brands?

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Where do Sparkle Girlz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sparkle Girlz Target Market

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Who actually buys Sparkle Girlz? Do these consumers match the intended target market of Sparkle Girlz?

Thought bubble

What motivates the target market to purchase Sparkle Girlz?

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What other target market should Sparkle Girlz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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