Sparkle Girlz Consumer Insights

Who buys Sparkle Girlz?

A Sparkle Girlz consumer is generally very low income, African American, and young adult age. Sparkle Girlz consumers are more likely to purchase Sparkle Girlz during larger pantry stocking trips. Brands such as Crayola, Armour, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Sparkle Girlz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
10.3%
Total Basket $ (median)
$48.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkle Girlz Consumer Demographics

demographic
index
Female
103
Male
68
<24
72
25-34
129
35-44
92
45-54
89
55-64
94
65+
58
African American
132
Asian
40
Caucasian
104
Hispanic
101
demographic
index
Has Kids
110
No Kids
78
- $20k
143
$20k-40k
127
$40k-60k
124
$60k-80k
103
$80k-100k
72
$100k-125k
69
$125k +
53
No College
143
College
93
Adv. Degree
81

Understand Sparkle Girlz Consumer Behavior

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Sparkle Girlz Basket Affinity & Size

brand
basket affinity
Crayola 17.1x
Armour 11.6x
Totino's Party Pizza 8.8x
Oral-B 8.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
304

Where is Sparkle Girlz Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Libby's 1.7x

How Did They Pay?

method
index
Cash
128
Credit
82
Debit
108
Food Stamps
85

When is Sparkle Girlz Purchased?

day of week
Sun
14.3%
Mon
11.4%
Tue
11.8%
Wed
11.8%
Thu
10.8%
Fri
20.6%
Sat
19.3%
time of day
Morning
13.2%
Noon
18.1%
Afternoon
32.8%
Evening
26.5%
Late
9.3%

Get More Sparkle Girlz Data

Contact us for the latest Sparkle Girlz consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sparkle Girlz consumers switch to?

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Why do consumers stop buying Sparkle Girlz products?

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Which retailers do Sparkle Girlz shoppers prefer to shop at?

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What motivates consumers to try Sparkle Girlz products?

Research the Sparkle Girlz Target Market

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Who actually buys Sparkle Girlz? Do these consumers match the intended target market of Sparkle Girlz?

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What motivates the target market to purchase Sparkle Girlz?

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What other target market should Sparkle Girlz look at?

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Which other brands have a similar target market?

About Our Sparkle Girlz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.