Sparkle Girlz Consumer Insights

Who buys Sparkle Girlz?

A Sparkle Girlz consumer is generally very low income, African American, and young adult age. Sparkle Girlz consumers are more likely to purchase Sparkle Girlz during larger pantry stocking trips. Brands such as Crayola, Armour, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Sparkle Girlz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.00
% of Basket $ (median)
10.3%
Total Basket $ (median)
$48.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkle Girlz Consumer Demographics

demographic
index
Female
103
Male
68
<24
72
25-34
129
35-44
92
45-54
89
55-64
94
65+
58
African American
132
Asian
40
Caucasian
104
Hispanic
101
demographic
index
Has Kids
110
No Kids
78
- $20k
143
$20k-40k
127
$40k-60k
124
$60k-80k
103
$80k-100k
72
$100k-125k
69
$125k +
53
No College
143
College
93
Adv. Degree
81

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Sparkle Girlz Basket Affinity & Size

brand
basket affinity
Crayola 17.1x
Armour 11.6x
Totino's Party Pizza 8.8x
Oral-B 8.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
304

Where is Sparkle Girlz Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Libby's 1.7x

How Did They Pay?

method
index
Cash
128
Credit
82
Debit
108
Food Stamps
85

When is Sparkle Girlz Purchased?

day of week
Sun
14.3%
Mon
11.4%
Tue
11.8%
Wed
11.8%
Thu
10.8%
Fri
20.6%
Sat
19.3%
time of day
Morning
13.2%
Noon
18.1%
Afternoon
32.8%
Evening
26.5%
Late
9.3%

About Our Sparkle Girlz Consumer Insights

How do we know who buys Sparkle Girlz? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sparkle Girlz consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.