Sparkletts Consumer Insights

Who buys Sparkletts?

A Sparkletts consumer is generally slightly higher income, Asian, and adolescent age. Sparkletts consumers are more likely to purchase Sparkletts during larger pantry stocking trips. Brands such as Silk, Fresh Selections, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Sparkletts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
7.6%
Total Basket $ (median)
$26.09

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkletts Consumer Demographics

demographic
index
Female
92
Male
180
<24
119
25-34
114
35-44
98
45-54
108
55-64
46
65+
76
African American
43
Asian
469
Caucasian
51
Hispanic
229
demographic
index
Has Kids
106
No Kids
87
- $20k
113
$20k-40k
87
$40k-60k
75
$60k-80k
78
$80k-100k
136
$100k-125k
109
$125k +
135
No College
58
College
116
Adv. Degree
73

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Sparkletts Basket Affinity & Size

brand
basket affinity
Silk 11.5x
Fresh Selections 9.1x
Mission (Foods) 8.7x
King's Hawaiian 8.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
288

Where is Sparkletts Purchased?

channels
index
Club
4
Dollar
268
Drug
29
Food
272
Gas & Convenience
12
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 2.1x
King's Hawaiian 1.9x
Horizon Organic 1.8x

How Did They Pay?

method
index
Cash
198
Credit
49
Debit
105
Food Stamps
47

When is Sparkletts Purchased?

day of week
Sun
15.8%
Mon
15.5%
Tue
13.9%
Wed
13.0%
Thu
14.1%
Fri
12.5%
Sat
15.2%
time of day
Morning
14.2%
Noon
15.7%
Afternoon
33.9%
Evening
27.0%
Late
9.2%

About Our Sparkletts Consumer Insights

How do we know who buys Sparkletts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sparkletts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.