Sparkling Ice Consumer Insights

Who buys Sparkling Ice?

A Sparkling Ice consumer is generally very high income, Caucasian, and senior age. Sparkling Ice consumers are more likely to purchase Sparkling Ice during larger pantry stocking trips. Brands such as Lean Cuisine, Gatorade G2, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Sparkling Ice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkling Ice Consumer Demographics

demographic
index
Female
100
Male
101
<24
71
25-34
66
35-44
94
45-54
134
55-64
135
65+
200
African American
96
Asian
58
Caucasian
109
Hispanic
66
demographic
index
Has Kids
93
No Kids
117
- $20k
73
$20k-40k
75
$40k-60k
82
$60k-80k
105
$80k-100k
107
$100k-125k
124
$125k +
144
No College
81
College
99
Adv. Degree
126

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Sparkling Ice Basket Affinity & Size

brand
basket affinity
Lean Cuisine 4.6x
Gatorade G2 4.0x
Weight Watchers Smart Ones 3.5x
Kelloggs Special K 3.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
382

Where is Sparkling Ice Purchased?

channels
index
Beauty
5
Club
247
Dollar
88
Drug
49
Food
113
Gas & Convenience
41
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.4x
Coca-Cola Zero 1.4x
Dannon Oikos 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
94
Credit
108
Debit
100
Food Stamps
82

When is Sparkling Ice Purchased?

day of week
Sun
17.7%
Mon
12.7%
Tue
11.9%
Wed
11.4%
Thu
12.4%
Fri
14.8%
Sat
19.2%
time of day
Morning
14.9%
Noon
18.0%
Afternoon
36.4%
Evening
26.1%
Late
4.6%

Get More Sparkling Ice Data

Contact us for the latest Sparkling Ice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sparkling Ice consumers switch to?

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Why do consumers stop buying Sparkling Ice products?

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Which retailers do Sparkling Ice shoppers prefer to shop at?

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What motivates consumers to try Sparkling Ice products?

Research the Sparkling Ice Target Market

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Who actually buys Sparkling Ice? Do these consumers match the intended target market of Sparkling Ice?

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What motivates the target market to buy Sparkling Ice?

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What other target market should Sparkling Ice look at?

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Which other brands have a similar target market?

About Our Sparkling Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.