Sparkling Ice Consumer Insights

Who buys Sparkling Ice? Sparkling Ice consumers are generally very high income, Caucasian, and senior age. Sparkling Ice consumers are more likely to purchase Sparkling Ice during larger pantry stocking trips. Brands such as Lean Cuisine, Gatorade G2, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Sparkling Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sparkling Ice Consumer Demographics

demographic
index
Female
100
Male
101
<24
71
25-34
66
35-44
94
45-54
134
55-64
135
65+
200
African American
96
Asian
58
Caucasian
109
Hispanic
66
demographic
index
Has Kids
93
No Kids
117
- $20k
73
$20k-40k
75
$40k-60k
82
$60k-80k
105
$80k-100k
107
$100k-125k
124
$125k +
144
No College
81
College
99
Adv. Degree
126

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Sparkling Ice Basket Affinity & Size

brand
basket affinity
Lean Cuisine 4.6x
Gatorade G2 4.0x
Weight Watchers Smart Ones 3.5x
Kelloggs Special K 3.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
382

Where is Sparkling Ice Purchased?

channels
index
Beauty
5
Club
247
Dollar
88
Drug
49
Food
113
Gas & Convenience
41
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.4x
Coca-Cola Zero 1.4x
Dannon Oikos 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
94
Credit
108
Debit
100
Food Stamps
82

When is Sparkling Ice Purchased?

day of week
Sun
17.7%
Mon
12.7%
Tue
11.9%
Wed
11.4%
Thu
12.4%
Fri
14.8%
Sat
19.2%
time of day
Morning
14.9%
Noon
18.0%
Afternoon
36.4%
Evening
26.1%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sparkling Ice consumers purchase?

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Why do Sparkling Ice consumers try new brands?

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Where do Sparkling Ice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sparkling Ice Target Market

Arrow and target

Who actually buys Sparkling Ice? Do these consumers match the intended target market of Sparkling Ice?

Thought bubble

What motivates the target market to purchase Sparkling Ice?

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What other target market should Sparkling Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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