Spectracide Consumer Insights

Who buys Spectracide? A Spectracide consumer is generally slightly lower income, Caucasian, and senior age. Spectracide consumers are more likely to purchase Spectracide during larger pantry stocking trips. Brands such as Sunny Meadow, Vlasic, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Spectracide Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.50
% of Basket $ (median)
7.3%
Total Basket $ (median)
$62.01

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  • Recent demographic data

Spectracide Consumer Demographics

demographic
index
Female
100
Male
101
<24
75
25-34
86
35-44
85
45-54
123
55-64
141
65+
196
African American
103
Asian
30
Caucasian
115
Hispanic
43
demographic
index
Has Kids
91
No Kids
119
- $20k
82
$20k-40k
98
$40k-60k
113
$60k-80k
104
$80k-100k
108
$100k-125k
87
$125k +
93
No College
111
College
99
Adv. Degree
90

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Spectracide Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.4x
Vlasic 6.2x
Marketside 5.8x
Kelloggs Froot Loops 5.7x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
291

Where is Spectracide Purchased?

channels
index
Food
12
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Blue Bonnet 1.7x
Sunbeam 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
86
Credit
103
Debit
116
Food Stamps
27

When is Spectracide Purchased?

day of week
Sun
16.2%
Mon
13.6%
Tue
11.2%
Wed
11.5%
Thu
12.5%
Fri
14.7%
Sat
20.4%
time of day
Morning
16.1%
Noon
17.4%
Afternoon
33.3%
Evening
26.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spectracide consumers purchase?

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Why do Spectracide consumers try new brands?

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Where do Spectracide consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spectracide Target Market

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Who actually buys Spectracide? Do these consumers match the intended target market of Spectracide?

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What motivates the target market to purchase Spectracide?

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What other target market should Spectracide look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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