Spectracide Consumer Insights

Who buys Spectracide?

A Spectracide consumer is generally slightly lower income, Caucasian, and senior age. Spectracide consumers are more likely to purchase Spectracide during larger pantry stocking trips. Brands such as Sunny Meadow, Vlasic, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Spectracide Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.50
% of Basket $ (median)
7.3%
Total Basket $ (median)
$62.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spectracide Consumer Demographics

demographic
index
Female
100
Male
101
<24
75
25-34
86
35-44
85
45-54
123
55-64
141
65+
196
African American
103
Asian
30
Caucasian
115
Hispanic
43
demographic
index
Has Kids
91
No Kids
119
- $20k
82
$20k-40k
98
$40k-60k
113
$60k-80k
104
$80k-100k
108
$100k-125k
87
$125k +
93
No College
111
College
99
Adv. Degree
90

Understand Spectracide Consumer Behavior

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Spectracide Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.4x
Vlasic 6.2x
Marketside 5.8x
Kelloggs Froot Loops 5.7x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
291

Where is Spectracide Purchased?

channels
index
Food
12
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Blue Bonnet 1.7x
Sunbeam 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
86
Credit
103
Debit
116
Food Stamps
27

When is Spectracide Purchased?

day of week
Sun
16.2%
Mon
13.6%
Tue
11.2%
Wed
11.5%
Thu
12.5%
Fri
14.7%
Sat
20.4%
time of day
Morning
16.1%
Noon
17.4%
Afternoon
33.3%
Evening
26.6%
Late
6.6%

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Better understand Spectracide consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Spectracide consumers switch to?

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Why do consumers stop buying Spectracide products?

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Which retailers do Spectracide shoppers prefer to shop at?

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What motivates consumers to try Spectracide products?

Research the Spectracide Target Market

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Who actually buys Spectracide? Do these consumers match the intended target market of Spectracide?

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What motivates the target market to buy Spectracide?

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What other target market should Spectracide look at?

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Which other brands have a similar target market?

About Our Spectracide Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.