Spectrum Naturals Consumer Insights

Who buys Spectrum Naturals?

A Spectrum Naturals consumer is generally higher income, Hispanic, and young adult age. Spectrum Naturals consumers are more likely to purchase Spectrum Naturals during larger pantry stocking trips. Brands such as Horizon Organic, Almond Breeze, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Spectrum Naturals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.66
% of Basket $ (median)
9.6%
Total Basket $ (median)
$79.69

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spectrum Naturals Consumer Demographics

demographic
index
Female
103
Male
72
<24
84
25-34
123
35-44
89
45-54
97
55-64
90
65+
109
African American
90
Asian
66
Caucasian
101
Hispanic
111
demographic
index
Has Kids
92
No Kids
118
- $20k
104
$20k-40k
87
$40k-60k
102
$60k-80k
98
$80k-100k
108
$100k-125k
112
$125k +
96
No College
85
College
105
Adv. Degree
93

Understand Spectrum Naturals Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Spectrum Naturals Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.4x
Almond Breeze 9.7x
Archer Farms 8.8x
Jennie-O 8.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
422

Where is Spectrum Naturals Purchased?

channels
index
Drug
97
Food
81
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Listerine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
109
Food Stamps
97

When is Spectrum Naturals Purchased?

day of week
Sun
17.7%
Mon
15.2%
Tue
11.7%
Wed
12.7%
Thu
12.7%
Fri
13.0%
Sat
16.9%
time of day
Morning
13.3%
Noon
18.1%
Afternoon
35.9%
Evening
26.4%
Late
6.4%

About Our Spectrum Naturals Consumer Insights

How do we know who buys Spectrum Naturals? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spectrum Naturals consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.