Spectrum Naturals Consumer Insights

Who buys Spectrum Naturals? Spectrum Naturals consumers are generally higher income, Hispanic, and young adult age. Spectrum Naturals consumers are more likely to purchase Spectrum Naturals during larger pantry stocking trips. Brands such as Horizon Organic, Almond Breeze, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Spectrum Naturals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.66
% of Basket $ (median)
9.6%
Total Basket $ (median)
$79.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spectrum Naturals Consumer Demographics

demographic
index
Female
103
Male
72
<24
84
25-34
123
35-44
89
45-54
97
55-64
90
65+
109
African American
90
Asian
66
Caucasian
101
Hispanic
111
demographic
index
Has Kids
92
No Kids
118
- $20k
104
$20k-40k
87
$40k-60k
102
$60k-80k
98
$80k-100k
108
$100k-125k
112
$125k +
96
No College
85
College
105
Adv. Degree
93

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Spectrum Naturals Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.4x
Almond Breeze 9.7x
Archer Farms 8.8x
Jennie-O 8.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
422

Where is Spectrum Naturals Purchased?

channels
index
Drug
97
Food
81
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Listerine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
109
Food Stamps
97

When is Spectrum Naturals Purchased?

day of week
Sun
17.7%
Mon
15.2%
Tue
11.7%
Wed
12.7%
Thu
12.7%
Fri
13.0%
Sat
16.9%
time of day
Morning
13.3%
Noon
18.1%
Afternoon
35.9%
Evening
26.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spectrum Naturals consumers purchase?

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Why do Spectrum Naturals consumers try new brands?

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Where do Spectrum Naturals consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spectrum Naturals Target Market

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Who actually buys Spectrum Naturals? Do these consumers match the intended target market of Spectrum Naturals?

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What motivates the target market to purchase Spectrum Naturals?

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What other target market should Spectrum Naturals look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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