Spectrum Naturals Consumer Insights

Who buys Spectrum Naturals?

A Spectrum Naturals consumer is generally higher income, Hispanic, and young adult age. Spectrum Naturals consumers are more likely to purchase Spectrum Naturals during larger pantry stocking trips. Brands such as Horizon Organic, Almond Breeze, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Spectrum Naturals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.66
% of Basket $ (median)
9.6%
Total Basket $ (median)
$79.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spectrum Naturals Consumer Demographics

demographic
index
Female
103
Male
72
<24
84
25-34
123
35-44
89
45-54
97
55-64
90
65+
109
African American
90
Asian
66
Caucasian
101
Hispanic
111
demographic
index
Has Kids
92
No Kids
118
- $20k
104
$20k-40k
87
$40k-60k
102
$60k-80k
98
$80k-100k
108
$100k-125k
112
$125k +
96
No College
85
College
105
Adv. Degree
93

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Spectrum Naturals Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.4x
Almond Breeze 9.7x
Archer Farms 8.8x
Jennie-O 8.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
422

Where is Spectrum Naturals Purchased?

channels
index
Drug
97
Food
81
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Listerine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
109
Food Stamps
97

When is Spectrum Naturals Purchased?

day of week
Sun
17.7%
Mon
15.2%
Tue
11.7%
Wed
12.7%
Thu
12.7%
Fri
13.0%
Sat
16.9%
time of day
Morning
13.3%
Noon
18.1%
Afternoon
35.9%
Evening
26.4%
Late
6.4%

Get More Spectrum Naturals Data

Contact us for the latest Spectrum Naturals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Spectrum Naturals consumers switch to?

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Why do consumers stop buying Spectrum Naturals products?

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Which retailers do Spectrum Naturals shoppers prefer to shop at?

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What motivates consumers to try Spectrum Naturals products?

Research the Spectrum Naturals Target Market

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Who actually buys Spectrum Naturals? Do these consumers match the intended target market of Spectrum Naturals?

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What motivates the target market to purchase Spectrum Naturals?

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What other target market should Spectrum Naturals look at?

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Which other brands have a similar target market?

About Our Spectrum Naturals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.