Spectrum Organics Consumer Insights

Who buys Spectrum Organics?

A Spectrum Organics consumer is generally very high income, Hispanic, and young adult age. Spectrum Organics consumers are more likely to purchase Spectrum Organics during larger pantry stocking trips. Brands such as Almond Breeze, Archer Farms, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Spectrum Organics Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
11.1%
Total Basket $ (median)
$62.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spectrum Organics Consumer Demographics

demographic
index
Female
102
Male
79
<24
119
25-34
121
35-44
91
45-54
90
55-64
92
65+
92
African American
114
Asian
92
Caucasian
98
Hispanic
117
demographic
index
Has Kids
92
No Kids
117
- $20k
104
$20k-40k
92
$40k-60k
103
$60k-80k
98
$80k-100k
104
$100k-125k
97
$125k +
106
No College
76
College
106
Adv. Degree
101

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Spectrum Organics Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.8x
Archer Farms 9.6x
Silk 8.5x
Oroweat 6.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
380

Where is Spectrum Organics Purchased?

channels
index
Dollar
0
Drug
46
Food
110
Gas & Convenience
1
Mass
131
regions
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What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.5x
Huggies 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
87
Credit
104
Debit
102
Food Stamps
106

When is Spectrum Organics Purchased?

day of week
Sun
16.1%
Mon
14.1%
Tue
12.6%
Wed
13.7%
Thu
12.3%
Fri
14.1%
Sat
17.0%
time of day
Morning
13.0%
Noon
16.7%
Afternoon
35.4%
Evening
28.1%
Late
6.8%

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Find Answers to Questions

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Which brands do Spectrum Organics consumers switch to?

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Why do consumers stop buying Spectrum Organics products?

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Which retailers do Spectrum Organics shoppers prefer to shop at?

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What motivates consumers to try Spectrum Organics products?

Research the Spectrum Organics Target Market

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Who actually buys Spectrum Organics? Do these consumers match the intended target market of Spectrum Organics?

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What motivates the target market to buy Spectrum Organics?

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What other target market should Spectrum Organics look at?

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Which other brands have a similar target market?

About Our Spectrum Organics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.