Speed Stick Consumer Insights

Who buys Speed Stick?

A Speed Stick consumer is generally very low income, African American, and upper middle age. Speed Stick consumers are more likely to purchase Speed Stick during larger pantry stocking trips. Brands such as Secret, Suave, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Speed Stick Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.54
% of Basket $ (median)
6.7%
Total Basket $ (median)
$37.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Speed Stick Consumer Demographics

demographic
index
Female
99
Male
111
<24
101
25-34
101
35-44
95
45-54
114
55-64
92
65+
82
African American
130
Asian
73
Caucasian
98
Hispanic
122
demographic
index
Has Kids
98
No Kids
104
- $20k
118
$20k-40k
111
$40k-60k
106
$60k-80k
101
$80k-100k
96
$100k-125k
91
$125k +
74
No College
118
College
99
Adv. Degree
84

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Speed Stick Basket Affinity & Size

brand
basket affinity
Secret 9.6x
Suave 7.8x
Colgate 7.5x
Softsoap 7.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
346

Where is Speed Stick Purchased?

channels
index
Beauty
75
Club
0
Dollar
431
Drug
205
Food
110
Gas & Convenience
7
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.4x
Hawaiian Punch 1.4x
Armour 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
127
Credit
95
Debit
94
Food Stamps
68

When is Speed Stick Purchased?

day of week
Sun
17.2%
Mon
12.6%
Tue
13.2%
Wed
11.9%
Thu
12.3%
Fri
14.8%
Sat
18.0%
time of day
Morning
16.5%
Noon
16.4%
Afternoon
33.5%
Evening
26.1%
Late
7.5%

Get More Speed Stick Data

Contact us for the latest Speed Stick consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Speed Stick consumers switch to?

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Why do consumers stop buying Speed Stick products?

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Which retailers do Speed Stick shoppers prefer to shop at?

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What motivates consumers to try Speed Stick products?

Research the Speed Stick Target Market

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Who actually buys Speed Stick? Do these consumers match the intended target market of Speed Stick?

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What motivates the target market to buy Speed Stick?

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What other target market should Speed Stick look at?

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Which other brands have a similar target market?

About Our Speed Stick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.