Speed Stick Gear Consumer Insights

Who buys Speed Stick Gear? A Speed Stick Gear consumer is generally lower income, African American, and young adult age. Speed Stick Gear consumers are more likely to purchase Speed Stick Gear during larger pantry stocking trips. Brands such as Softsoap, Secret, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Speed Stick Gear Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
29.7%
Total Basket $ (median)
$20.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Speed Stick Gear Consumer Demographics

demographic
index
Female
102
Male
83
<24
99
25-34
124
35-44
95
45-54
97
55-64
75
65+
27
African American
164
Asian
136
Caucasian
86
Hispanic
149
demographic
index
Has Kids
98
No Kids
105
- $20k
118
$20k-40k
127
$40k-60k
115
$60k-80k
113
$80k-100k
85
$100k-125k
68
$125k +
55
No College
117
College
101
Adv. Degree
73

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Speed Stick Gear Basket Affinity & Size

brand
basket affinity
Softsoap 10.2x
Secret 9.2x
Oral-B 9.0x
Listerine 8.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
253

Where is Speed Stick Gear Purchased?

channels
index
Dollar
166
Drug
360
Food
32
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.7x
Gold Peak 1.6x
Scott 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
165
Credit
67
Debit
92
Food Stamps
51

When is Speed Stick Gear Purchased?

day of week
Sun
12.8%
Mon
11.1%
Tue
12.9%
Wed
12.8%
Thu
14.4%
Fri
16.4%
Sat
19.5%
time of day
Morning
15.3%
Noon
16.8%
Afternoon
32.6%
Evening
27.3%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Speed Stick Gear consumers purchase?

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Why do Speed Stick Gear consumers try new brands?

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Where do Speed Stick Gear consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Speed Stick Gear Target Market

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Who actually buys Speed Stick Gear? Do these consumers match the intended target market of Speed Stick Gear?

Thought bubble

What motivates the target market to purchase Speed Stick Gear?

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What other target market should Speed Stick Gear look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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