Spesialé Consumer Insights

Who buys Spesialé? A Spesialé consumer is generally very low income, African American, and adolescent age. Spesialé consumers are more likely to purchase Spesialé during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Spesialé Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.9%
Total Basket $ (median)
$69.19

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spesialé Consumer Demographics

demographic
index
Female
99
Male
113
<24
286
25-34
189
35-44
75
45-54
35
55-64
43
65+
36
African American
223
Asian
169
Caucasian
79
Hispanic
147
demographic
index
Has Kids
108
No Kids
82
- $20k
195
$20k-40k
137
$40k-60k
100
$60k-80k
104
$80k-100k
59
$100k-125k
77
$125k +
49
No College
113
College
100
Adv. Degree
85

Understand Spesialé Consumer Behavior

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Spesialé Basket Affinity & Size

brand
basket affinity
Gerber Graduates 21.6x
Gerber 20.7x
Sunny Meadow 6.8x
Huggies 6.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
339

Where is Spesialé Purchased?

channels
index
Drug
6
Food
10
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Gerber 2.4x
Huggies 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
86
Credit
64
Debit
105
Food Stamps
412

When is Spesialé Purchased?

day of week
Sun
18.7%
Mon
16.4%
Tue
10.9%
Wed
12.6%
Thu
12.7%
Fri
12.7%
Sat
16.0%
time of day
Morning
12.5%
Noon
13.3%
Afternoon
31.6%
Evening
32.7%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spesialé consumers purchase?

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Why do Spesialé consumers try new brands?

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Where do Spesialé consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spesialé Target Market

Arrow and target

Who actually buys Spesialé? Do these consumers match the intended target market of Spesialé?

Thought bubble

What motivates the target market to purchase Spesialé?

magnifying glass

What other target market should Spesialé look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us