Spesialé Consumer Insights

Who buys Spesialé?

A Spesialé consumer is generally very low income, African American, and adolescent age. Spesialé consumers are more likely to purchase Spesialé during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Spesialé Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.9%
Total Basket $ (median)
$69.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spesialé Consumer Demographics

demographic
index
Female
99
Male
113
<24
286
25-34
189
35-44
75
45-54
35
55-64
43
65+
36
African American
223
Asian
169
Caucasian
79
Hispanic
147
demographic
index
Has Kids
108
No Kids
82
- $20k
195
$20k-40k
137
$40k-60k
100
$60k-80k
104
$80k-100k
59
$100k-125k
77
$125k +
49
No College
113
College
100
Adv. Degree
85

Understand Spesialé Consumer Behavior

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Spesialé Basket Affinity & Size

brand
basket affinity
Gerber Graduates 21.6x
Gerber 20.7x
Sunny Meadow 6.8x
Huggies 6.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
339

Where is Spesialé Purchased?

channels
index
Drug
6
Food
10
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Gerber 2.4x
Huggies 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
86
Credit
64
Debit
105
Food Stamps
412

When is Spesialé Purchased?

day of week
Sun
18.7%
Mon
16.4%
Tue
10.9%
Wed
12.6%
Thu
12.7%
Fri
12.7%
Sat
16.0%
time of day
Morning
12.5%
Noon
13.3%
Afternoon
31.6%
Evening
32.7%
Late
9.9%

About Our Spesialé Consumer Insights

How do we know who buys Spesialé? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spesialé consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.