Spic And Span Consumer Insights

Who buys Spic And Span?

A Spic And Span consumer is generally slightly lower income, African American, and senior age. Spic And Span consumers are more likely to purchase Spic And Span during larger pantry stocking trips. Brands such as Dawn, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Spic And Span Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$19.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spic And Span Consumer Demographics

demographic
index
Female
99
Male
107
<24
100
25-34
90
35-44
97
45-54
112
55-64
113
65+
117
African American
181
Asian
36
Caucasian
105
Hispanic
82
demographic
index
Has Kids
97
No Kids
107
- $20k
111
$20k-40k
119
$40k-60k
136
$60k-80k
103
$80k-100k
78
$100k-125k
72
$125k +
55
No College
125
College
98
Adv. Degree
78

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Spic And Span Basket Affinity & Size

brand
basket affinity
Dawn 9.2x
Lysol 9.0x
Clorox 8.5x
Gain 8.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
318

Where is Spic And Span Purchased?

channels
index
Dollar
2671
Drug
3
Food
33
Gas & Convenience
67
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Marlboro 1.8x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
135
Credit
79
Debit
110
Food Stamps
52

When is Spic And Span Purchased?

day of week
Sun
14.9%
Mon
13.7%
Tue
13.0%
Wed
12.1%
Thu
13.4%
Fri
15.3%
Sat
17.7%
time of day
Morning
17.2%
Noon
18.2%
Afternoon
34.0%
Evening
25.4%
Late
5.2%

Get More Spic And Span Data

Contact us for the latest Spic And Span consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Spic And Span consumers switch to?

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Why do consumers stop buying Spic And Span products?

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Which retailers do Spic And Span shoppers prefer to shop at?

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What motivates consumers to try Spic And Span products?

Research the Spic And Span Target Market

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Who actually buys Spic And Span? Do these consumers match the intended target market of Spic And Span?

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What motivates the target market to purchase Spic And Span?

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What other target market should Spic And Span look at?

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Which other brands have a similar target market?

About Our Spic And Span Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.