Spic And Span Consumer Insights

Who buys Spic And Span?

A Spic And Span consumer is generally slightly lower income, African American, and senior age. Spic And Span consumers are more likely to purchase Spic And Span during larger pantry stocking trips. Brands such as Dawn, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Spic And Span Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$19.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spic And Span Consumer Demographics

demographic
index
Female
99
Male
107
<24
100
25-34
90
35-44
97
45-54
112
55-64
113
65+
117
African American
181
Asian
36
Caucasian
105
Hispanic
82
demographic
index
Has Kids
97
No Kids
107
- $20k
111
$20k-40k
119
$40k-60k
136
$60k-80k
103
$80k-100k
78
$100k-125k
72
$125k +
55
No College
125
College
98
Adv. Degree
78

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Spic And Span Basket Affinity & Size

brand
basket affinity
Dawn 9.2x
Lysol 9.0x
Clorox 8.5x
Gain 8.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
318

Where is Spic And Span Purchased?

channels
index
Dollar
2671
Drug
3
Food
33
Gas & Convenience
67
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Marlboro 1.8x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
135
Credit
79
Debit
110
Food Stamps
52

When is Spic And Span Purchased?

day of week
Sun
14.9%
Mon
13.7%
Tue
13.0%
Wed
12.1%
Thu
13.4%
Fri
15.3%
Sat
17.7%
time of day
Morning
17.2%
Noon
18.2%
Afternoon
34.0%
Evening
25.4%
Late
5.2%

About Our Spic And Span Consumer Insights

How do we know who buys Spic And Span? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spic And Span consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.