Spice Islands Consumer Insights

Who buys Spice Islands? Spice Islands consumers are generally very high income, Caucasian, and senior age. Spice Islands consumers are more likely to purchase Spice Islands during larger pantry stocking trips. Brands such as Mccormick, Swanson, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Spice Islands Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$63.43

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spice Islands Consumer Demographics

demographic
index
Female
98
Male
123
<24
98
25-34
92
35-44
95
45-54
102
55-64
115
65+
207
African American
92
Asian
100
Caucasian
104
Hispanic
71
demographic
index
Has Kids
90
No Kids
123
- $20k
87
$20k-40k
84
$40k-60k
89
$60k-80k
93
$80k-100k
111
$100k-125k
110
$125k +
136
No College
78
College
100
Adv. Degree
125

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Spice Islands Basket Affinity & Size

brand
basket affinity
Mccormick 9.7x
Swanson 8.0x
Bertolli 5.9x
Almond Breeze 5.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
443

Where is Spice Islands Purchased?

channels
index
Club
4
Drug
41
Food
203
Gas & Convenience
0
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Nabisco Triscuit 1.5x
Eggland's Best 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
120
Credit
109
Debit
85
Food Stamps
75

When is Spice Islands Purchased?

day of week
Sun
17.8%
Mon
12.5%
Tue
13.2%
Wed
12.6%
Thu
11.2%
Fri
14.0%
Sat
18.8%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
37.3%
Evening
25.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spice Islands consumers purchase?

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Why do Spice Islands consumers try new brands?

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Where do Spice Islands consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spice Islands Target Market

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Who actually buys Spice Islands? Do these consumers match the intended target market of Spice Islands?

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What motivates the target market to purchase Spice Islands?

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What other target market should Spice Islands look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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