Spice Islands Consumer Insights

Who buys Spice Islands?

A Spice Islands consumer is generally very high income, Caucasian, and senior age. Spice Islands consumers are more likely to purchase Spice Islands during larger pantry stocking trips. Brands such as Mccormick, Swanson, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Spice Islands Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$63.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spice Islands Consumer Demographics

demographic
index
Female
98
Male
123
<24
98
25-34
92
35-44
95
45-54
102
55-64
115
65+
207
African American
92
Asian
100
Caucasian
104
Hispanic
71
demographic
index
Has Kids
90
No Kids
123
- $20k
87
$20k-40k
84
$40k-60k
89
$60k-80k
93
$80k-100k
111
$100k-125k
110
$125k +
136
No College
78
College
100
Adv. Degree
125

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Spice Islands Basket Affinity & Size

brand
basket affinity
Mccormick 9.7x
Swanson 8.0x
Bertolli 5.9x
Almond Breeze 5.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
443

Where is Spice Islands Purchased?

channels
index
Club
4
Drug
41
Food
203
Gas & Convenience
0
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Nabisco Triscuit 1.5x
Eggland's Best 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
120
Credit
109
Debit
85
Food Stamps
75

When is Spice Islands Purchased?

day of week
Sun
17.8%
Mon
12.5%
Tue
13.2%
Wed
12.6%
Thu
11.2%
Fri
14.0%
Sat
18.8%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
37.3%
Evening
25.8%
Late
6.1%

About Our Spice Islands Consumer Insights

How do we know who buys Spice Islands? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spice Islands consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.