Spice World Consumer Insights

Who buys Spice World? A Spice World consumer is generally median income, Asian, and adolescent age. Spice World consumers are more likely to purchase Spice World during larger pantry stocking trips. Brands such as Fresh Selections, Swanson, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Spice World Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.2%
Total Basket $ (median)
$77.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spice World Consumer Demographics

demographic
index
Female
99
Male
110
<24
117
25-34
115
35-44
97
45-54
89
55-64
88
65+
102
African American
100
Asian
181
Caucasian
90
Hispanic
110
demographic
index
Has Kids
93
No Kids
116
- $20k
100
$20k-40k
99
$40k-60k
107
$60k-80k
111
$80k-100k
93
$100k-125k
89
$125k +
92
No College
88
College
103
Adv. Degree
101

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Spice World Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.4x
Swanson 6.2x
Ro-Tel 5.4x
Generic Pma 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
474

Where is Spice World Purchased?

channels
index
Club
210
Dollar
1
Drug
20
Food
100
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Bertolli 1.3x
Birds Eye 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
81
Credit
111
Debit
98
Food Stamps
129

When is Spice World Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
11.8%
Wed
11.6%
Thu
11.4%
Fri
15.1%
Sat
18.5%
time of day
Morning
15.2%
Noon
17.4%
Afternoon
37.6%
Evening
24.7%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spice World consumers purchase?

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Why do Spice World consumers try new brands?

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Where do Spice World consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spice World Target Market

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Who actually buys Spice World? Do these consumers match the intended target market of Spice World?

Thought bubble

What motivates the target market to purchase Spice World?

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What other target market should Spice World look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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