Spice World Consumer Insights

Who buys Spice World?

A Spice World consumer is generally median income, Asian, and adolescent age. Spice World consumers are more likely to purchase Spice World during larger pantry stocking trips. Brands such as Fresh Selections, Swanson, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Spice World Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.2%
Total Basket $ (median)
$77.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spice World Consumer Demographics

demographic
index
Female
99
Male
110
<24
117
25-34
115
35-44
97
45-54
89
55-64
88
65+
102
African American
100
Asian
181
Caucasian
90
Hispanic
110
demographic
index
Has Kids
93
No Kids
116
- $20k
100
$20k-40k
99
$40k-60k
107
$60k-80k
111
$80k-100k
93
$100k-125k
89
$125k +
92
No College
88
College
103
Adv. Degree
101

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Spice World Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.4x
Swanson 6.2x
Ro-Tel 5.4x
Generic Pma 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
474

Where is Spice World Purchased?

channels
index
Club
210
Dollar
1
Drug
20
Food
100
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Bertolli 1.3x
Birds Eye 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
81
Credit
111
Debit
98
Food Stamps
129

When is Spice World Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
11.8%
Wed
11.6%
Thu
11.4%
Fri
15.1%
Sat
18.5%
time of day
Morning
15.2%
Noon
17.4%
Afternoon
37.6%
Evening
24.7%
Late
5.1%

About Our Spice World Consumer Insights

How do we know who buys Spice World? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spice World consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.