Spider-Man (Licensed) Consumer Insights

Who buys Spider-Man (Licensed)?

A Spider-Man (Licensed) consumer is generally slightly higher income, African American, and young adult age. Spider-Man (Licensed) consumers are more likely to purchase Spider-Man (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Spider-Man (Licensed) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
13.5%
Total Basket $ (median)
$73.94

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spider-Man (Licensed) Consumer Demographics

demographic
index
Female
102
Male
80
<24
60
25-34
126
35-44
118
45-54
56
55-64
60
65+
62
African American
111
Asian
106
Caucasian
96
Hispanic
111
demographic
index
Has Kids
122
No Kids
50
- $20k
86
$20k-40k
94
$40k-60k
96
$60k-80k
109
$80k-100k
111
$100k-125k
93
$125k +
106
No College
96
College
100
Adv. Degree
104

Understand Spider-Man (Licensed) Consumer Behavior

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Spider-Man (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 15.3x
Gerber 7.5x
CoverGirl 6.2x
Oral-B 5.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
266

Where is Spider-Man (Licensed) Purchased?

channels
index
Dollar
46
Drug
47
Food
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.7x
Dannon Danimals 1.7x
Huggies 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
91
Credit
94
Debit
118
Food Stamps
39

When is Spider-Man (Licensed) Purchased?

day of week
Sun
14.2%
Mon
11.8%
Tue
11.8%
Wed
10.3%
Thu
11.1%
Fri
19.1%
Sat
21.6%
time of day
Morning
14.8%
Noon
18.4%
Afternoon
33.6%
Evening
24.2%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spider-Man (Licensed) consumers purchase?

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Why do Spider-Man (Licensed) consumers try new brands?

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Where do Spider-Man (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spider-Man (Licensed) Target Market

Arrow and target

Who actually buys Spider-Man (Licensed)? Do these consumers match the intended target market of Spider-Man (Licensed)?

Thought bubble

What motivates the target market to purchase Spider-Man (Licensed)?

magnifying glass

What other target market should Spider-Man (Licensed) look at?

venn diagram

Which other brands have a similar target market?

About Our Spider-Man (Licensed) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.