Spider-Man (Licensed) Consumer Insights

Who buys Spider-Man (Licensed)?

A Spider-Man (Licensed) consumer is generally slightly higher income, African American, and young adult age. Spider-Man (Licensed) consumers are more likely to purchase Spider-Man (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Spider-Man (Licensed) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.97
% of Basket $ (median)
13.5%
Total Basket $ (median)
$73.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spider-Man (Licensed) Consumer Demographics

demographic
index
Female
102
Male
80
<24
60
25-34
126
35-44
118
45-54
56
55-64
60
65+
62
African American
111
Asian
106
Caucasian
96
Hispanic
111
demographic
index
Has Kids
122
No Kids
50
- $20k
86
$20k-40k
94
$40k-60k
96
$60k-80k
109
$80k-100k
111
$100k-125k
93
$125k +
106
No College
96
College
100
Adv. Degree
104

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Spider-Man (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 15.3x
Gerber 7.5x
CoverGirl 6.2x
Oral-B 5.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
266

Where is Spider-Man (Licensed) Purchased?

channels
index
Dollar
46
Drug
47
Food
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.7x
Dannon Danimals 1.7x
Huggies 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
91
Credit
94
Debit
118
Food Stamps
39

When is Spider-Man (Licensed) Purchased?

day of week
Sun
14.2%
Mon
11.8%
Tue
11.8%
Wed
10.3%
Thu
11.1%
Fri
19.1%
Sat
21.6%
time of day
Morning
14.8%
Noon
18.4%
Afternoon
33.6%
Evening
24.2%
Late
9.0%

Get More Spider-Man (Licensed) Data

Contact us for the latest Spider-Man (Licensed) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Spider-Man (Licensed) consumers switch to?

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Why do consumers stop buying Spider-Man (Licensed) products?

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Which retailers do Spider-Man (Licensed) shoppers prefer to shop at?

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What motivates consumers to try Spider-Man (Licensed) products?

Research the Spider-Man (Licensed) Target Market

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Who actually buys Spider-Man (Licensed)? Do these consumers match the intended target market of Spider-Man (Licensed)?

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What motivates the target market to buy Spider-Man (Licensed)?

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What other target market should Spider-Man (Licensed) look at?

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Which other brands have a similar target market?

About Our Spider-Man (Licensed) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.