Spinbrush Consumer Insights

Who buys Spinbrush?

A Spinbrush consumer is generally slightly higher income, African American, and lower middle age. Spinbrush consumers are more likely to purchase Spinbrush during larger pantry stocking trips. Brands such as Oral-B, Arm & Hammer, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Spinbrush Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.2%
Total Basket $ (median)
$72.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spinbrush Consumer Demographics

demographic
index
Female
102
Male
78
<24
58
25-34
106
35-44
121
45-54
66
55-64
78
65+
94
African American
112
Asian
97
Caucasian
98
Hispanic
111
demographic
index
Has Kids
116
No Kids
65
- $20k
61
$20k-40k
107
$40k-60k
107
$60k-80k
95
$80k-100k
125
$100k-125k
92
$125k +
93
No College
77
College
107
Adv. Degree
95

Understand Spinbrush Consumer Behavior

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Spinbrush Basket Affinity & Size

brand
basket affinity
Oral-B 16.6x
Arm & Hammer 13.5x
Crest 9.3x
Dannon Danimals 8.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
406

Where is Spinbrush Purchased?

channels
index
Beauty
54
Dollar
5
Drug
37
Food
28
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.6x
Farmers Market 1.5x
Kelloggs Frosted Flakes 1.5x
Kelloggs Pop Tarts 1.5x

How Did They Pay?

method
index
Cash
78
Credit
100
Debit
119
Food Stamps
55

When is Spinbrush Purchased?

day of week
Sun
16.3%
Mon
13.7%
Tue
12.0%
Wed
11.3%
Thu
13.3%
Fri
14.4%
Sat
18.9%
time of day
Morning
15.3%
Noon
17.5%
Afternoon
32.6%
Evening
27.1%
Late
7.4%

Get More Spinbrush Data

Contact us for the latest Spinbrush consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Spinbrush consumers switch to?

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Why do consumers stop buying Spinbrush products?

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Which retailers do Spinbrush shoppers prefer to shop at?

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What motivates consumers to try Spinbrush products?

Research the Spinbrush Target Market

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Who actually buys Spinbrush? Do these consumers match the intended target market of Spinbrush?

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What motivates the target market to buy Spinbrush?

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What other target market should Spinbrush look at?

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Which other brands have a similar target market?

About Our Spinbrush Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.