Spinbrush Consumer Insights

Who buys Spinbrush? Spinbrush consumers are generally slightly higher income, African American, and lower middle age. Spinbrush consumers are more likely to purchase Spinbrush during larger pantry stocking trips. Brands such as Oral-B, Arm & Hammer, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Spinbrush Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.2%
Total Basket $ (median)
$72.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spinbrush Consumer Demographics

demographic
index
Female
102
Male
78
<24
58
25-34
106
35-44
121
45-54
66
55-64
78
65+
94
African American
112
Asian
97
Caucasian
98
Hispanic
111
demographic
index
Has Kids
116
No Kids
65
- $20k
61
$20k-40k
107
$40k-60k
107
$60k-80k
95
$80k-100k
125
$100k-125k
92
$125k +
93
No College
77
College
107
Adv. Degree
95

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Spinbrush Basket Affinity & Size

brand
basket affinity
Oral-B 16.6x
Arm & Hammer 13.5x
Crest 9.3x
Dannon Danimals 8.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
406

Where is Spinbrush Purchased?

channels
index
Beauty
54
Dollar
5
Drug
37
Food
28
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.6x
Farmers Market 1.5x
Kelloggs Frosted Flakes 1.5x
Kelloggs Pop Tarts 1.5x

How Did They Pay?

method
index
Cash
78
Credit
100
Debit
119
Food Stamps
55

When is Spinbrush Purchased?

day of week
Sun
16.3%
Mon
13.7%
Tue
12.0%
Wed
11.3%
Thu
13.3%
Fri
14.4%
Sat
18.9%
time of day
Morning
15.3%
Noon
17.5%
Afternoon
32.6%
Evening
27.1%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spinbrush consumers purchase?

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Why do Spinbrush consumers try new brands?

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Where do Spinbrush consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spinbrush Target Market

Arrow and target

Who actually buys Spinbrush? Do these consumers match the intended target market of Spinbrush?

Thought bubble

What motivates the target market to purchase Spinbrush?

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What other target market should Spinbrush look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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