Spitz Consumer Insights

Who buys Spitz? A Spitz consumer is generally very high income, Hispanic, and lower middle age. Spitz consumers are more likely to purchase Spitz during larger pantry stocking trips. Brands such as Smart Balance, Red Bull, and Hostess also tend to be purchased in the same trip. Sample consumer insights data below.

Spitz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
11.7%
Total Basket $ (median)
$17.05

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spitz Consumer Demographics

demographic
index
Female
99
Male
109
<24
45
25-34
79
35-44
137
45-54
87
55-64
64
65+
22
African American
32
Asian
195
Caucasian
79
Hispanic
225
demographic
index
Has Kids
119
No Kids
57
- $20k
69
$20k-40k
62
$40k-60k
95
$60k-80k
101
$80k-100k
130
$100k-125k
99
$125k +
147
No College
89
College
106
Adv. Degree
83

Understand Spitz Consumer Behavior

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Spitz Basket Affinity & Size

brand
basket affinity
Smart Balance 15.5x
Red Bull 7.4x
Hostess 7.2x
Gatorade 6.7x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
201

Where is Spitz Purchased?

channels
index
Club
226
Dollar
1
Drug
21
Food
124
Gas & Convenience
1757
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Bar-S 1.8x
Oroweat 1.7x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
200
Credit
81
Debit
75
Food Stamps
62

When is Spitz Purchased?

day of week
Sun
15.7%
Mon
11.5%
Tue
18.0%
Wed
15.6%
Thu
11.1%
Fri
13.3%
Sat
14.9%
time of day
Morning
21.7%
Noon
13.4%
Afternoon
30.5%
Evening
28.2%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spitz consumers purchase?

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Why do Spitz consumers try new brands?

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Where do Spitz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spitz Target Market

Arrow and target

Who actually buys Spitz? Do these consumers match the intended target market of Spitz?

Thought bubble

What motivates the target market to purchase Spitz?

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What other target market should Spitz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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