Spitz Consumer Insights

Who buys Spitz?

A Spitz consumer is generally very high income, Hispanic, and lower middle age. Spitz consumers are more likely to purchase Spitz during larger pantry stocking trips. Brands such as Smart Balance, Red Bull, and Hostess also tend to be purchased in the same trip. See sample consumer insights data below.

Spitz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
11.7%
Total Basket $ (median)
$17.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spitz Consumer Demographics

demographic
index
Female
99
Male
109
<24
45
25-34
79
35-44
137
45-54
87
55-64
64
65+
22
African American
32
Asian
195
Caucasian
79
Hispanic
225
demographic
index
Has Kids
119
No Kids
57
- $20k
69
$20k-40k
62
$40k-60k
95
$60k-80k
101
$80k-100k
130
$100k-125k
99
$125k +
147
No College
89
College
106
Adv. Degree
83

Understand Spitz Consumer Behavior

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Spitz Basket Affinity & Size

brand
basket affinity
Smart Balance 15.5x
Red Bull 7.4x
Hostess 7.2x
Gatorade 6.7x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
201

Where is Spitz Purchased?

channels
index
Club
226
Dollar
1
Drug
21
Food
124
Gas & Convenience
1757
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Bar-S 1.8x
Oroweat 1.7x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
200
Credit
81
Debit
75
Food Stamps
62

When is Spitz Purchased?

day of week
Sun
15.7%
Mon
11.5%
Tue
18.0%
Wed
15.6%
Thu
11.1%
Fri
13.3%
Sat
14.9%
time of day
Morning
21.7%
Noon
13.4%
Afternoon
30.5%
Evening
28.2%
Late
6.2%

Get More Spitz Data

Contact us for the latest Spitz consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Spitz consumers switch to?

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Why do consumers stop buying Spitz products?

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Which retailers do Spitz shoppers prefer to shop at?

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What motivates consumers to try Spitz products?

Research the Spitz Target Market

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Who actually buys Spitz? Do these consumers match the intended target market of Spitz?

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What motivates the target market to buy Spitz?

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What other target market should Spitz look at?

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Which other brands have a similar target market?

About Our Spitz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.