Splenda Consumer Insights

Who buys Splenda?

A Splenda consumer is generally very high income, Hispanic, and senior age. Splenda consumers are more likely to purchase Splenda during larger pantry stocking trips. Brands such as Maxwell House, Domino, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Splenda Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.8%
Total Basket $ (median)
$76.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Splenda Consumer Demographics

demographic
index
Female
99
Male
109
<24
63
25-34
65
35-44
93
45-54
118
55-64
170
65+
250
African American
95
Asian
83
Caucasian
99
Hispanic
126
demographic
index
Has Kids
85
No Kids
134
- $20k
84
$20k-40k
87
$40k-60k
97
$60k-80k
100
$80k-100k
100
$100k-125k
116
$125k +
117
No College
101
College
98
Adv. Degree
110

Understand Splenda Consumer Behavior

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Splenda Basket Affinity & Size

brand
basket affinity
Maxwell House 5.8x
Domino 5.2x
Dixie 4.9x
Lipton Tea 4.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
403

Where is Splenda Purchased?

channels
index
Club
384
Dollar
57
Drug
48
Food
68
Gas & Convenience
3
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.6x
Diet Dr Pepper 1.5x
Maxwell House 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
107
Food Stamps
95

When is Splenda Purchased?

day of week
Sun
15.8%
Mon
12.7%
Tue
13.3%
Wed
12.1%
Thu
12.7%
Fri
14.9%
Sat
18.5%
time of day
Morning
15.4%
Noon
20.7%
Afternoon
38.2%
Evening
21.9%
Late
3.9%

Get More Splenda Data

Contact us for the latest Splenda consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Splenda consumers switch to?

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Why do consumers stop buying Splenda products?

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Which retailers do Splenda shoppers prefer to shop at?

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What motivates consumers to try Splenda products?

Research the Splenda Target Market

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Who actually buys Splenda? Do these consumers match the intended target market of Splenda?

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What motivates the target market to buy Splenda?

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What other target market should Splenda look at?

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Which other brands have a similar target market?

About Our Splenda Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.