Spot Shot Consumer Insights

Who buys Spot Shot?

A Spot Shot consumer is generally higher income, Caucasian, and senior age. Spot Shot consumers are more likely to purchase Spot Shot during larger pantry stocking trips. Brands such as Secret, Cascade, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Spot Shot Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.44
% of Basket $ (median)
6.5%
Total Basket $ (median)
$68.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spot Shot Consumer Demographics

demographic
index
Female
103
Male
75
<24
47
25-34
83
35-44
102
45-54
113
55-64
123
65+
131
African American
35
Asian
40
Caucasian
118
Hispanic
38
demographic
index
Has Kids
98
No Kids
105
- $20k
52
$20k-40k
69
$40k-60k
86
$60k-80k
99
$80k-100k
130
$100k-125k
134
$125k +
131
No College
61
College
103
Adv. Degree
129

Understand Spot Shot Consumer Behavior

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Spot Shot Basket Affinity & Size

brand
basket affinity
Secret 8.8x
Cascade 7.7x
Febreze 7.2x
Neutrogena 6.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
398

Where is Spot Shot Purchased?

channels
index
Club
9
Dollar
275
Drug
8
Food
16
Mass
193
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Secret 1.5x
Yoplait Light 1.4x
Diet Pepsi 1.4x
Cascade 1.4x

How Did They Pay?

method
index
Cash
76
Credit
107
Debit
115
Food Stamps
20

When is Spot Shot Purchased?

day of week
Sun
17.1%
Mon
13.5%
Tue
14.0%
Wed
12.0%
Thu
11.3%
Fri
15.1%
Sat
17.1%
time of day
Morning
16.8%
Noon
18.7%
Afternoon
34.7%
Evening
22.9%
Late
7.0%

About Our Spot Shot Consumer Insights

How do we know who buys Spot Shot? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spot Shot consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.