Sprayway Consumer Insights

Who buys Sprayway? Sprayway consumers are generally higher income, Hispanic, and senior age. Sprayway consumers are more likely to purchase Sprayway during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Sprayway Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sprayway Consumer Demographics

demographic
index
Female
99
Male
106
<24
43
25-34
69
35-44
104
45-54
133
55-64
107
65+
143
African American
42
Asian
53
Caucasian
106
Hispanic
119
demographic
index
Has Kids
99
No Kids
103
- $20k
88
$20k-40k
68
$40k-60k
83
$60k-80k
83
$80k-100k
106
$100k-125k
151
$125k +
148
No College
101
College
102
Adv. Degree
92

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Sprayway Basket Affinity & Size

brand
basket affinity
Swiffer 14.8x
Lysol 13.7x
Clorox 10.1x
Febreze 8.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
379

Where is Sprayway Purchased?

channels
index
Club
524
Drug
2
Food
28
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Fresh Selections 1.5x
Lean Cuisine 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
73
Credit
123
Debit
102
Food Stamps
27

When is Sprayway Purchased?

day of week
Sun
14.6%
Mon
12.5%
Tue
13.2%
Wed
13.1%
Thu
13.6%
Fri
16.4%
Sat
16.6%
time of day
Morning
17.2%
Noon
20.4%
Afternoon
39.6%
Evening
19.6%
Late
3.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sprayway consumers purchase?

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Why do Sprayway consumers try new brands?

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Where do Sprayway consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sprayway Target Market

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Who actually buys Sprayway? Do these consumers match the intended target market of Sprayway?

Thought bubble

What motivates the target market to purchase Sprayway?

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What other target market should Sprayway look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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