Spree Consumer Insights

Who buys Spree?

A Spree consumer is generally very low income, Caucasian, and lower middle age. Spree consumers are more likely to purchase Spree during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Spree Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.2%
Total Basket $ (median)
$27.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spree Consumer Demographics

demographic
index
Female
102
Male
84
<24
99
25-34
96
35-44
116
45-54
103
55-64
50
65+
36
African American
82
Asian
85
Caucasian
108
Hispanic
60
demographic
index
Has Kids
107
No Kids
84
- $20k
119
$20k-40k
98
$40k-60k
101
$60k-80k
93
$80k-100k
92
$100k-125k
105
$125k +
105
No College
104
College
99
Adv. Degree
99

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Spree Basket Affinity & Size

brand
basket affinity
Skittles 26.8x
Twizzlers 12.8x
Hershey's Kisses 9.7x
Archer Farms 7.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
261

Where is Spree Purchased?

channels
index
Club
0
Dollar
614
Drug
109
Food
42
Gas & Convenience
327
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.6x
Monster Energy 1.5x
General Mills Lucky Charms 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
98
Credit
90
Debit
111
Food Stamps
88

When is Spree Purchased?

day of week
Sun
14.5%
Mon
13.6%
Tue
12.7%
Wed
13.6%
Thu
12.2%
Fri
15.3%
Sat
18.1%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
33.1%
Evening
29.2%
Late
8.7%

About Our Spree Consumer Insights

How do we know who buys Spree? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Spree consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.