Spree Consumer Insights

Who buys Spree? Spree consumers are generally very low income, Caucasian, and lower middle age. Spree consumers are more likely to purchase Spree during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Spree Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.2%
Total Basket $ (median)
$27.14

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spree Consumer Demographics

demographic
index
Female
102
Male
84
<24
99
25-34
96
35-44
116
45-54
103
55-64
50
65+
36
African American
82
Asian
85
Caucasian
108
Hispanic
60
demographic
index
Has Kids
107
No Kids
84
- $20k
119
$20k-40k
98
$40k-60k
101
$60k-80k
93
$80k-100k
92
$100k-125k
105
$125k +
105
No College
104
College
99
Adv. Degree
99

Understand Spree Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Spree Basket Affinity & Size

brand
basket affinity
Skittles 26.8x
Twizzlers 12.8x
Hershey's Kisses 9.7x
Archer Farms 7.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
261

Where is Spree Purchased?

channels
index
Club
0
Dollar
614
Drug
109
Food
42
Gas & Convenience
327
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.6x
Monster Energy 1.5x
General Mills Lucky Charms 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
98
Credit
90
Debit
111
Food Stamps
88

When is Spree Purchased?

day of week
Sun
14.5%
Mon
13.6%
Tue
12.7%
Wed
13.6%
Thu
12.2%
Fri
15.3%
Sat
18.1%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
33.1%
Evening
29.2%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Spree consumers purchase?

check mark

Why do Spree consumers try new brands?

check mark

Where do Spree consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spree Target Market

Arrow and target

Who actually buys Spree? Do these consumers match the intended target market of Spree?

Thought bubble

What motivates the target market to purchase Spree?

magnifying glass

What other target market should Spree look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us