Spree Consumer Insights

Who buys Spree?

A Spree consumer is generally very low income, Caucasian, and lower middle age. Spree consumers are more likely to purchase Spree during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Spree Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.2%
Total Basket $ (median)
$27.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Spree Consumer Demographics

demographic
index
Female
102
Male
84
<24
99
25-34
96
35-44
116
45-54
103
55-64
50
65+
36
African American
82
Asian
85
Caucasian
108
Hispanic
60
demographic
index
Has Kids
107
No Kids
84
- $20k
119
$20k-40k
98
$40k-60k
101
$60k-80k
93
$80k-100k
92
$100k-125k
105
$125k +
105
No College
104
College
99
Adv. Degree
99

Understand Spree Consumer Behavior

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Spree Basket Affinity & Size

brand
basket affinity
Skittles 26.8x
Twizzlers 12.8x
Hershey's Kisses 9.7x
Archer Farms 7.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
261

Where is Spree Purchased?

channels
index
Club
0
Dollar
614
Drug
109
Food
42
Gas & Convenience
327
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.6x
Monster Energy 1.5x
General Mills Lucky Charms 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
98
Credit
90
Debit
111
Food Stamps
88

When is Spree Purchased?

day of week
Sun
14.5%
Mon
13.6%
Tue
12.7%
Wed
13.6%
Thu
12.2%
Fri
15.3%
Sat
18.1%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
33.1%
Evening
29.2%
Late
8.7%

Get More Spree Data

Contact us for the latest Spree consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Spree consumers switch to?

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Why do consumers stop buying Spree products?

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Which retailers do Spree shoppers prefer to shop at?

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What motivates consumers to try Spree products?

Research the Spree Target Market

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Who actually buys Spree? Do these consumers match the intended target market of Spree?

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What motivates the target market to buy Spree?

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What other target market should Spree look at?

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Which other brands have a similar target market?

About Our Spree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.