Sprite Consumer Insights

Who buys Sprite?

A Sprite consumer is generally very low income, African American, and adolescent age. Sprite consumers are more likely to purchase Sprite during larger pantry stocking trips. Brands such as Coca-Cola, Diet Coke, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Sprite Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.38
% of Basket $ (median)
7.6%
Total Basket $ (median)
$31.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sprite Consumer Demographics

demographic
index
Female
100
Male
104
<24
108
25-34
96
35-44
102
45-54
105
55-64
91
65+
91
African American
142
Asian
97
Caucasian
98
Hispanic
107
demographic
index
Has Kids
101
No Kids
99
- $20k
119
$20k-40k
115
$40k-60k
106
$60k-80k
99
$80k-100k
86
$100k-125k
83
$125k +
90
No College
116
College
99
Adv. Degree
86

Understand Sprite Consumer Behavior

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Sprite Basket Affinity & Size

brand
basket affinity
Coca-Cola 10.2x
Diet Coke 7.1x
Coca-Cola Zero 6.4x
Dr. Pepper 6.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
277

Where is Sprite Purchased?

channels
index
Beauty
1
Club
60
Dollar
254
Drug
143
Food
129
Gas & Convenience
180
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.2x
Hawaiian Punch 1.2x
Powerade 1.2x
Diet Dr Pepper 1.2x

How Did They Pay?

method
index
Cash
120
Credit
89
Debit
96
Food Stamps
145

When is Sprite Purchased?

day of week
Sun
15.7%
Mon
12.1%
Tue
12.2%
Wed
12.6%
Thu
12.7%
Fri
16.6%
Sat
18.1%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.0%
Evening
27.8%
Late
6.6%

Get More Sprite Data

Contact us for the latest Sprite consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sprite consumers switch to?

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Why do consumers stop buying Sprite products?

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Which retailers do Sprite shoppers prefer to shop at?

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What motivates consumers to try Sprite products?

Research the Sprite Target Market

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Who actually buys Sprite? Do these consumers match the intended target market of Sprite?

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What motivates the target market to purchase Sprite?

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What other target market should Sprite look at?

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Which other brands have a similar target market?

About Our Sprite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.