Sprite Consumer Insights

Who buys Sprite? Sprite consumers are generally very low income, African American, and adolescent age. Sprite consumers are more likely to purchase Sprite during larger pantry stocking trips. Brands such as Coca-Cola, Diet Coke, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Sprite Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
7.6%
Total Basket $ (median)
$31.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sprite Consumer Demographics

demographic
index
Female
100
Male
104
<24
108
25-34
96
35-44
102
45-54
105
55-64
91
65+
91
African American
142
Asian
97
Caucasian
98
Hispanic
107
demographic
index
Has Kids
101
No Kids
99
- $20k
119
$20k-40k
115
$40k-60k
106
$60k-80k
99
$80k-100k
86
$100k-125k
83
$125k +
90
No College
116
College
99
Adv. Degree
86

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Sprite Basket Affinity & Size

brand
basket affinity
Coca-Cola 10.2x
Diet Coke 7.1x
Coca-Cola Zero 6.4x
Dr. Pepper 6.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
277

Where is Sprite Purchased?

channels
index
Beauty
1
Club
60
Dollar
254
Drug
143
Food
129
Gas & Convenience
180
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.2x
Hawaiian Punch 1.2x
Powerade 1.2x
Diet Dr Pepper 1.2x

How Did They Pay?

method
index
Cash
120
Credit
89
Debit
96
Food Stamps
145

When is Sprite Purchased?

day of week
Sun
15.7%
Mon
12.1%
Tue
12.2%
Wed
12.6%
Thu
12.7%
Fri
16.6%
Sat
18.1%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.0%
Evening
27.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sprite consumers purchase?

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Why do Sprite consumers try new brands?

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Where do Sprite consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sprite Target Market

Arrow and target

Who actually buys Sprite? Do these consumers match the intended target market of Sprite?

Thought bubble

What motivates the target market to purchase Sprite?

magnifying glass

What other target market should Sprite look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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