Sprite Cranberry Consumer Insights

Who buys Sprite Cranberry?

A Sprite Cranberry consumer is generally slightly lower income, African American, and adolescent age. Sprite Cranberry consumers are more likely to purchase Sprite Cranberry during larger pantry stocking trips. Brands such as Canada Dry, Coca-Cola Zero, and Coca-Cola also tend to be purchased in the same trip. See sample consumer insights data below.

Sprite Cranberry Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.66
% of Basket $ (median)
5.7%
Total Basket $ (median)
$29.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sprite Cranberry Consumer Demographics

demographic
index
Female
97
Male
127
<24
125
25-34
105
35-44
102
45-54
103
55-64
69
65+
75
African American
225
Asian
49
Caucasian
98
Hispanic
93
demographic
index
Has Kids
102
No Kids
96
- $20k
108
$20k-40k
120
$40k-60k
131
$60k-80k
79
$80k-100k
101
$100k-125k
83
$125k +
64
No College
110
College
100
Adv. Degree
91

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Sprite Cranberry Basket Affinity & Size

brand
basket affinity
Canada Dry 7.7x
Coca-Cola Zero 7.4x
Coca-Cola 6.6x
Totino's Party Pizza 5.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
289

Where is Sprite Cranberry Purchased?

channels
index
Club
0
Dollar
497
Drug
131
Food
177
Gas & Convenience
199
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
101
Credit
102
Debit
94
Food Stamps
142

When is Sprite Cranberry Purchased?

day of week
Sun
19.5%
Mon
9.7%
Tue
11.6%
Wed
12.4%
Thu
11.5%
Fri
16.0%
Sat
19.4%
time of day
Morning
14.5%
Noon
14.8%
Afternoon
33.6%
Evening
29.5%
Late
7.5%

Get More Sprite Cranberry Data

Contact us for the latest Sprite Cranberry consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sprite Cranberry consumers switch to?

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Why do consumers stop buying Sprite Cranberry products?

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Which retailers do Sprite Cranberry shoppers prefer to shop at?

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What motivates consumers to try Sprite Cranberry products?

Research the Sprite Cranberry Target Market

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Who actually buys Sprite Cranberry? Do these consumers match the intended target market of Sprite Cranberry?

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What motivates the target market to buy Sprite Cranberry?

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What other target market should Sprite Cranberry look at?

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Which other brands have a similar target market?

About Our Sprite Cranberry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.