Sprite Zero Consumer Insights

Who buys Sprite Zero?

A Sprite Zero consumer is generally very high income, Caucasian, and senior age. Sprite Zero consumers are more likely to purchase Sprite Zero during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Coke, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Sprite Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$43.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sprite Zero Consumer Demographics

demographic
index
Female
99
Male
114
<24
64
25-34
72
35-44
95
45-54
130
55-64
133
65+
176
African American
73
Asian
42
Caucasian
113
Hispanic
60
demographic
index
Has Kids
86
No Kids
131
- $20k
71
$20k-40k
81
$40k-60k
98
$60k-80k
100
$80k-100k
109
$100k-125k
114
$125k +
124
No College
88
College
99
Adv. Degree
120

Understand Sprite Zero Consumer Behavior

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Sprite Zero Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 22.7x
Diet Coke 9.5x
Diet Dr Pepper 7.9x
Diet Mountain Dew 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
334

Where is Sprite Zero Purchased?

channels
index
Beauty
2
Club
3
Dollar
103
Drug
163
Food
149
Gas & Convenience
111
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Coca-Cola Zero 1.9x
Diet Dr Pepper 1.8x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
98
Credit
112
Debit
94
Food Stamps
73

When is Sprite Zero Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
12.5%
Wed
12.4%
Thu
11.6%
Fri
16.7%
Sat
18.1%
time of day
Morning
14.9%
Noon
17.3%
Afternoon
35.1%
Evening
26.8%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sprite Zero consumers purchase?

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Why do Sprite Zero consumers try new brands?

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Where do Sprite Zero consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sprite Zero Target Market

Arrow and target

Who actually buys Sprite Zero? Do these consumers match the intended target market of Sprite Zero?

Thought bubble

What motivates the target market to purchase Sprite Zero?

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What other target market should Sprite Zero look at?

venn diagram

Which other brands have a similar target market?

About Our Sprite Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.