Sprite Zero Consumer Insights

Who buys Sprite Zero?

A Sprite Zero consumer is generally very high income, Caucasian, and senior age. Sprite Zero consumers are more likely to purchase Sprite Zero during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Coke, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Sprite Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$43.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sprite Zero Consumer Demographics

demographic
index
Female
99
Male
114
<24
64
25-34
72
35-44
95
45-54
130
55-64
133
65+
176
African American
73
Asian
42
Caucasian
113
Hispanic
60
demographic
index
Has Kids
86
No Kids
131
- $20k
71
$20k-40k
81
$40k-60k
98
$60k-80k
100
$80k-100k
109
$100k-125k
114
$125k +
124
No College
88
College
99
Adv. Degree
120

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Sprite Zero Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 22.7x
Diet Coke 9.5x
Diet Dr Pepper 7.9x
Diet Mountain Dew 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
334

Where is Sprite Zero Purchased?

channels
index
Beauty
2
Club
3
Dollar
103
Drug
163
Food
149
Gas & Convenience
111
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Coca-Cola Zero 1.9x
Diet Dr Pepper 1.8x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
98
Credit
112
Debit
94
Food Stamps
73

When is Sprite Zero Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
12.5%
Wed
12.4%
Thu
11.6%
Fri
16.7%
Sat
18.1%
time of day
Morning
14.9%
Noon
17.3%
Afternoon
35.1%
Evening
26.8%
Late
5.9%

Get More Sprite Zero Data

Contact us for the latest Sprite Zero consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sprite Zero consumers switch to?

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Why do consumers stop buying Sprite Zero products?

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Which retailers do Sprite Zero shoppers prefer to shop at?

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What motivates consumers to try Sprite Zero products?

Research the Sprite Zero Target Market

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Who actually buys Sprite Zero? Do these consumers match the intended target market of Sprite Zero?

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What motivates the target market to buy Sprite Zero?

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What other target market should Sprite Zero look at?

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Which other brands have a similar target market?

About Our Sprite Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.