Sprouts Consumer Insights

Who buys Sprouts?

A Sprouts consumer is generally very high income, Asian, and young adult age. Sprouts consumers are more likely to purchase Sprouts during larger pantry stocking trips. Brands such as Almond Breeze, Chobani, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Sprouts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$40.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sprouts Consumer Demographics

demographic
index
Female
97
Male
129
<24
108
25-34
109
35-44
107
45-54
83
55-64
78
65+
102
African American
51
Asian
286
Caucasian
75
Hispanic
151
demographic
index
Has Kids
95
No Kids
112
- $20k
65
$20k-40k
106
$40k-60k
82
$60k-80k
72
$80k-100k
110
$100k-125k
119
$125k +
155
No College
53
College
104
Adv. Degree
136

Understand Sprouts Consumer Behavior

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Sprouts Basket Affinity & Size

brand
basket affinity
Almond Breeze 108.4x
Chobani 57.0x
Nabisco 51.3x
Taylor Farms 47.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
285

Where is Sprouts Purchased?

channels
index
Dollar
2
Drug
1
Food
295
Gas & Convenience
1
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Horizon Organic 2.0x
Fresh Selections 1.9x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
19
Credit
224
Debit
36
Food Stamps
31

When is Sprouts Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.2%
Wed
16.8%
Thu
9.9%
Fri
11.8%
Sat
15.9%
time of day
Morning
15.5%
Noon
20.5%
Afternoon
35.3%
Evening
25.2%
Late
3.5%

Get More Sprouts Data

Contact us for the latest Sprouts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sprouts consumers switch to?

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Why do consumers stop buying Sprouts products?

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Which retailers do Sprouts shoppers prefer to shop at?

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What motivates consumers to try Sprouts products?

Research the Sprouts Target Market

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Who actually buys Sprouts? Do these consumers match the intended target market of Sprouts?

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What motivates the target market to purchase Sprouts?

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What other target market should Sprouts look at?

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Which other brands have a similar target market?

About Our Sprouts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.