Squirrel Brand Consumer Insights

Who buys Squirrel Brand?

A Squirrel Brand consumer is generally median income, Caucasian, and senior age. Squirrel Brand consumers are more likely to purchase Squirrel Brand during mid to large sized trips. Brands such as Taylor Farms, Planters, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Squirrel Brand Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.18
% of Basket $ (median)
8.2%
Total Basket $ (median)
$99.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Squirrel Brand Consumer Demographics

demographic
index
Female
96
Male
142
<24
37
25-34
83
35-44
70
45-54
113
55-64
187
65+
434
African American
47
Asian
64
Caucasian
108
Hispanic
62
demographic
index
Has Kids
76
No Kids
155
- $20k
90
$20k-40k
90
$40k-60k
82
$60k-80k
139
$80k-100k
101
$100k-125k
109
$125k +
79
No College
117
College
98
Adv. Degree
91

Understand Squirrel Brand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Squirrel Brand Basket Affinity & Size

brand
basket affinity
Taylor Farms 36.2x
Planters 25.6x
Generic Pma 24.0x
Del Monte 15.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
230
Pantry Stocking (21+ Items)
189

Where is Squirrel Brand Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Diet Mountain Dew 1.8x
Fresh Selections 1.8x
Planters 1.6x

How Did They Pay?

method
index
Cash
58
Credit
106
Debit
122
Food Stamps
73

When is Squirrel Brand Purchased?

day of week
Sun
14.7%
Mon
11.4%
Tue
12.8%
Wed
12.3%
Thu
12.1%
Fri
14.9%
Sat
21.9%
time of day
Morning
11.8%
Noon
22.2%
Afternoon
42.5%
Evening
23.0%
Late
0.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Squirrel Brand consumers purchase?

check mark

Why do Squirrel Brand consumers try new brands?

check mark

Where do Squirrel Brand consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Squirrel Brand Target Market

Arrow and target

Who actually buys Squirrel Brand? Do these consumers match the intended target market of Squirrel Brand?

Thought bubble

What motivates the target market to purchase Squirrel Brand?

magnifying glass

What other target market should Squirrel Brand look at?

venn diagram

Which other brands have a similar target market?

About Our Squirrel Brand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.