Squirrel Brand Consumer Insights

Who buys Squirrel Brand?

A Squirrel Brand consumer is generally median income, Caucasian, and senior age. Squirrel Brand consumers are more likely to purchase Squirrel Brand during mid to large sized trips. Brands such as Taylor Farms, Planters, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Squirrel Brand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.18
% of Basket $ (median)
8.2%
Total Basket $ (median)
$99.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Squirrel Brand Consumer Demographics

demographic
index
Female
96
Male
142
<24
37
25-34
83
35-44
70
45-54
113
55-64
187
65+
434
African American
47
Asian
64
Caucasian
108
Hispanic
62
demographic
index
Has Kids
76
No Kids
155
- $20k
90
$20k-40k
90
$40k-60k
82
$60k-80k
139
$80k-100k
101
$100k-125k
109
$125k +
79
No College
117
College
98
Adv. Degree
91

Understand Squirrel Brand Consumer Behavior

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Squirrel Brand Basket Affinity & Size

brand
basket affinity
Taylor Farms 36.2x
Planters 25.6x
Generic Pma 24.0x
Del Monte 15.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
230
Pantry Stocking (21+ Items)
189

Where is Squirrel Brand Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Diet Mountain Dew 1.8x
Fresh Selections 1.8x
Planters 1.6x

How Did They Pay?

method
index
Cash
58
Credit
106
Debit
122
Food Stamps
73

When is Squirrel Brand Purchased?

day of week
Sun
14.7%
Mon
11.4%
Tue
12.8%
Wed
12.3%
Thu
12.1%
Fri
14.9%
Sat
21.9%
time of day
Morning
11.8%
Noon
22.2%
Afternoon
42.5%
Evening
23.0%
Late
0.4%

About Our Squirrel Brand Consumer Insights

How do we know who buys Squirrel Brand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Squirrel Brand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.