Squirt Consumer Insights

Who buys Squirt?

A Squirt consumer is generally very low income, Hispanic, and adolescent age. Squirt consumers are more likely to purchase Squirt during larger pantry stocking trips. Brands such as 7Up, A&W, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Squirt Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$35.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Squirt Consumer Demographics

demographic
index
Female
100
Male
98
<24
138
25-34
117
35-44
92
45-54
94
55-64
89
65+
89
African American
46
Asian
127
Caucasian
77
Hispanic
296
demographic
index
Has Kids
99
No Kids
102
- $20k
176
$20k-40k
128
$40k-60k
109
$60k-80k
94
$80k-100k
76
$100k-125k
78
$125k +
56
No College
143
College
99
Adv. Degree
54

Understand Squirt Consumer Behavior

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Squirt Basket Affinity & Size

brand
basket affinity
7Up 30.5x
A&W 17.3x
Canada Dry 13.5x
Hawaiian Punch 6.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
358

Where is Squirt Purchased?

channels
index
Club
69
Dollar
43
Drug
68
Food
158
Gas & Convenience
123
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Oroweat 1.6x
Bar-S 1.6x
7Up 1.6x

How Did They Pay?

method
index
Cash
161
Credit
77
Debit
84
Food Stamps
164

When is Squirt Purchased?

day of week
Sun
16.2%
Mon
12.6%
Tue
10.9%
Wed
11.6%
Thu
12.6%
Fri
17.5%
Sat
18.6%
time of day
Morning
13.1%
Noon
14.5%
Afternoon
36.6%
Evening
28.4%
Late
7.5%

Get More Squirt Data

Contact us for the latest Squirt consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Squirt consumers switch to?

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Why do consumers stop buying Squirt products?

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Which retailers do Squirt shoppers prefer to shop at?

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What motivates consumers to try Squirt products?

Research the Squirt Target Market

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Who actually buys Squirt? Do these consumers match the intended target market of Squirt?

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What motivates the target market to buy Squirt?

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What other target market should Squirt look at?

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Which other brands have a similar target market?

About Our Squirt Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.