Sriracha Consumer Insights

Who buys Sriracha?

A Sriracha consumer is generally very low income, Asian, and adolescent age. Sriracha consumers are more likely to purchase Sriracha during larger pantry stocking trips. Brands such as Jennie-O, French's, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Sriracha Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.3%
Total Basket $ (median)
$64.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sriracha Consumer Demographics

demographic
index
Female
97
Male
133
<24
172
25-34
140
35-44
89
45-54
75
55-64
62
65+
95
African American
73
Asian
312
Caucasian
79
Hispanic
103
demographic
index
Has Kids
89
No Kids
124
- $20k
128
$20k-40k
113
$40k-60k
107
$60k-80k
95
$80k-100k
80
$100k-125k
95
$125k +
87
No College
90
College
103
Adv. Degree
95

Understand Sriracha Consumer Behavior

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Sriracha Basket Affinity & Size

brand
basket affinity
Jennie-O 6.6x
French's 4.7x
Maruchan Ramen 4.5x
Starkist 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
419

Where is Sriracha Purchased?

channels
index
Club
40
Dollar
24
Drug
11
Food
152
Gas & Convenience
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Almond Breeze 1.4x
Oroweat 1.4x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
110
Credit
106
Debit
87
Food Stamps
136

When is Sriracha Purchased?

day of week
Sun
18.6%
Mon
13.3%
Tue
12.5%
Wed
12.5%
Thu
10.9%
Fri
13.1%
Sat
19.1%
time of day
Morning
13.8%
Noon
16.9%
Afternoon
35.1%
Evening
27.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sriracha consumers purchase?

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Why do Sriracha consumers try new brands?

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Where do Sriracha consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sriracha Target Market

Arrow and target

Who actually buys Sriracha? Do these consumers match the intended target market of Sriracha?

Thought bubble

What motivates the target market to purchase Sriracha?

magnifying glass

What other target market should Sriracha look at?

venn diagram

Which other brands have a similar target market?

About Our Sriracha Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.