Sriracha Consumer Insights

Who buys Sriracha?

A Sriracha consumer is generally very low income, Asian, and adolescent age. Sriracha consumers are more likely to purchase Sriracha during larger pantry stocking trips. Brands such as Jennie-O, French's, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Sriracha Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.3%
Total Basket $ (median)
$64.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sriracha Consumer Demographics

demographic
index
Female
97
Male
133
<24
172
25-34
140
35-44
89
45-54
75
55-64
62
65+
95
African American
73
Asian
312
Caucasian
79
Hispanic
103
demographic
index
Has Kids
89
No Kids
124
- $20k
128
$20k-40k
113
$40k-60k
107
$60k-80k
95
$80k-100k
80
$100k-125k
95
$125k +
87
No College
90
College
103
Adv. Degree
95

Understand Sriracha Consumer Behavior

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Sriracha Basket Affinity & Size

brand
basket affinity
Jennie-O 6.6x
French's 4.7x
Maruchan Ramen 4.5x
Starkist 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
419

Where is Sriracha Purchased?

channels
index
Club
40
Dollar
24
Drug
11
Food
152
Gas & Convenience
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Almond Breeze 1.4x
Oroweat 1.4x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
110
Credit
106
Debit
87
Food Stamps
136

When is Sriracha Purchased?

day of week
Sun
18.6%
Mon
13.3%
Tue
12.5%
Wed
12.5%
Thu
10.9%
Fri
13.1%
Sat
19.1%
time of day
Morning
13.8%
Noon
16.9%
Afternoon
35.1%
Evening
27.8%
Late
6.4%

Get More Sriracha Data

Contact us for the latest Sriracha consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sriracha consumers switch to?

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Why do consumers stop buying Sriracha products?

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Which retailers do Sriracha shoppers prefer to shop at?

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What motivates consumers to try Sriracha products?

Research the Sriracha Target Market

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Who actually buys Sriracha? Do these consumers match the intended target market of Sriracha?

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What motivates the target market to buy Sriracha?

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What other target market should Sriracha look at?

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Which other brands have a similar target market?

About Our Sriracha Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.