St Ives Consumer Insights

Who buys St Ives? A St Ives consumer is generally very low income, Asian, and adolescent age. St Ives consumers are more likely to purchase St Ives during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

St Ives Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$40.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

St Ives Consumer Demographics

demographic
index
Female
101
Male
94
<24
155
25-34
127
35-44
94
45-54
83
55-64
76
65+
51
African American
167
Asian
180
Caucasian
81
Hispanic
165
demographic
index
Has Kids
93
No Kids
116
- $20k
126
$20k-40k
122
$40k-60k
103
$60k-80k
100
$80k-100k
88
$100k-125k
87
$125k +
74
No College
99
College
102
Adv. Degree
90

Understand St Ives Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

St Ives Basket Affinity & Size

brand
basket affinity
TRESemme 11.4x
Neutrogena 10.3x
Dove 9.7x
Suave 9.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
297

Where is St Ives Purchased?

channels
index
Beauty
118
Club
1
Dollar
61
Drug
290
Food
63
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Olay 1.4x
Huggies 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
115
Credit
81
Debit
101
Food Stamps
41

When is St Ives Purchased?

day of week
Sun
16.0%
Mon
12.3%
Tue
12.3%
Wed
12.1%
Thu
13.3%
Fri
15.9%
Sat
18.1%
time of day
Morning
13.8%
Noon
15.1%
Afternoon
32.8%
Evening
29.5%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do St Ives consumers purchase?

check mark

Why do St Ives consumers try new brands?

check mark

Where do St Ives consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the St Ives Target Market

Arrow and target

Who actually buys St Ives? Do these consumers match the intended target market of St Ives?

Thought bubble

What motivates the target market to purchase St Ives?

magnifying glass

What other target market should St Ives look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us