St Ives Consumer Insights

Who buys St Ives?

A St Ives consumer is generally very low income, Asian, and adolescent age. St Ives consumers are more likely to purchase St Ives during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

St Ives Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$40.98

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

St Ives Consumer Demographics

demographic
index
Female
101
Male
94
<24
155
25-34
127
35-44
94
45-54
83
55-64
76
65+
51
African American
167
Asian
180
Caucasian
81
Hispanic
165
demographic
index
Has Kids
93
No Kids
116
- $20k
126
$20k-40k
122
$40k-60k
103
$60k-80k
100
$80k-100k
88
$100k-125k
87
$125k +
74
No College
99
College
102
Adv. Degree
90

Understand St Ives Consumer Behavior

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St Ives Basket Affinity & Size

brand
basket affinity
TRESemme 11.4x
Neutrogena 10.3x
Dove 9.7x
Suave 9.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
297

Where is St Ives Purchased?

channels
index
Beauty
118
Club
1
Dollar
61
Drug
290
Food
63
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Olay 1.4x
Huggies 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
115
Credit
81
Debit
101
Food Stamps
41

When is St Ives Purchased?

day of week
Sun
16.0%
Mon
12.3%
Tue
12.3%
Wed
12.1%
Thu
13.3%
Fri
15.9%
Sat
18.1%
time of day
Morning
13.8%
Noon
15.1%
Afternoon
32.8%
Evening
29.5%
Late
8.7%

About Our St Ives Consumer Insights

How do we know who buys St Ives? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the St Ives consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.