Stacker 2 Consumer Insights

Who buys Stacker 2? A Stacker 2 consumer is generally lower income, Caucasian, and adolescent age. Stacker 2 consumers are more likely to purchase Stacker 2 during larger pantry stocking trips. Brands such as Welchs, Totino's Party Pizza, and Ruffles also tend to be purchased in the same trip. Sample consumer insights data below.

Stacker 2 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
9.6%
Total Basket $ (median)
$20.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stacker 2 Consumer Demographics

demographic
index
Female
102
Male
85
<24
211
25-34
38
35-44
131
45-54
97
55-64
129
65+
62
African American
50
Asian
13
Caucasian
116
Hispanic
36
demographic
index
Has Kids
101
No Kids
97
- $20k
100
$20k-40k
185
$40k-60k
103
$60k-80k
64
$80k-100k
82
$100k-125k
130
$125k +
22
No College
287
College
73
Adv. Degree
10

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Stacker 2 Basket Affinity & Size

brand
basket affinity
Welchs 12.9x
Totino's Party Pizza 10.2x
Ruffles 9.7x
Nabisco Wheat Thins 9.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
273

Where is Stacker 2 Purchased?

channels
index
Dollar
1877
Drug
2
Food
24
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.8x
Monster Energy 2.0x
Armour 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
170
Credit
81
Debit
92
Food Stamps
49

When is Stacker 2 Purchased?

day of week
Sun
15.4%
Mon
10.7%
Tue
12.0%
Wed
18.7%
Thu
11.6%
Fri
15.3%
Sat
16.3%
time of day
Morning
27.3%
Noon
17.5%
Afternoon
32.7%
Evening
16.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stacker 2 consumers purchase?

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Why do Stacker 2 consumers try new brands?

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Where do Stacker 2 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stacker 2 Target Market

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Who actually buys Stacker 2? Do these consumers match the intended target market of Stacker 2?

Thought bubble

What motivates the target market to purchase Stacker 2?

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What other target market should Stacker 2 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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