Stacker 2 Consumer Insights

Who buys Stacker 2?

A Stacker 2 consumer is generally lower income, Caucasian, and adolescent age. Stacker 2 consumers are more likely to purchase Stacker 2 during larger pantry stocking trips. Brands such as Welchs, Totino's Party Pizza, and Ruffles also tend to be purchased in the same trip. See sample consumer insights data below.

Stacker 2 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
9.6%
Total Basket $ (median)
$20.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stacker 2 Consumer Demographics

demographic
index
Female
102
Male
85
<24
211
25-34
38
35-44
131
45-54
97
55-64
129
65+
62
African American
50
Asian
13
Caucasian
116
Hispanic
36
demographic
index
Has Kids
101
No Kids
97
- $20k
100
$20k-40k
185
$40k-60k
103
$60k-80k
64
$80k-100k
82
$100k-125k
130
$125k +
22
No College
287
College
73
Adv. Degree
10

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Stacker 2 Basket Affinity & Size

brand
basket affinity
Welchs 12.9x
Totino's Party Pizza 10.2x
Ruffles 9.7x
Nabisco Wheat Thins 9.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
273

Where is Stacker 2 Purchased?

channels
index
Dollar
1877
Drug
2
Food
24
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.8x
Monster Energy 2.0x
Armour 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
170
Credit
81
Debit
92
Food Stamps
49

When is Stacker 2 Purchased?

day of week
Sun
15.4%
Mon
10.7%
Tue
12.0%
Wed
18.7%
Thu
11.6%
Fri
15.3%
Sat
16.3%
time of day
Morning
27.3%
Noon
17.5%
Afternoon
32.7%
Evening
16.8%
Late
5.7%

Get More Stacker 2 Data

Contact us for the latest Stacker 2 consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stacker 2 consumers switch to?

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Why do consumers stop buying Stacker 2 products?

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Which retailers do Stacker 2 shoppers prefer to shop at?

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What motivates consumers to try Stacker 2 products?

Research the Stacker 2 Target Market

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Who actually buys Stacker 2? Do these consumers match the intended target market of Stacker 2?

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What motivates the target market to purchase Stacker 2?

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What other target market should Stacker 2 look at?

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Which other brands have a similar target market?

About Our Stacker 2 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.