Stacy's Consumer Insights

Who buys Stacy's?

A Stacy's consumer is generally very high income, Hispanic, and upper middle age. Stacy's consumers are more likely to purchase Stacy's during larger pantry stocking trips. Brands such as Sabra, Boars Head, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Stacy's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$69.47

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stacy's Consumer Demographics

demographic
index
Female
100
Male
98
<24
80
25-34
81
35-44
101
45-54
126
55-64
103
65+
98
African American
52
Asian
98
Caucasian
100
Hispanic
119
demographic
index
Has Kids
98
No Kids
106
- $20k
58
$20k-40k
64
$40k-60k
75
$60k-80k
88
$80k-100k
114
$100k-125k
139
$125k +
181
No College
56
College
103
Adv. Degree
139

Understand Stacy's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Stacy's Basket Affinity & Size

brand
basket affinity
Sabra 36.3x
Boars Head 8.3x
Fresh Selections 7.2x
Tropicana 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
379

Where is Stacy's Purchased?

channels
index
Club
196
Dollar
5
Drug
8
Food
208
Gas & Convenience
15
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.9x
Boars Head 1.7x
Eggland's Best 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
63
Credit
126
Debit
102
Food Stamps
44

When is Stacy's Purchased?

day of week
Sun
18.6%
Mon
13.4%
Tue
11.5%
Wed
12.0%
Thu
11.5%
Fri
15.3%
Sat
17.7%
time of day
Morning
13.7%
Noon
18.4%
Afternoon
35.5%
Evening
27.4%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stacy's consumers purchase?

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Why do Stacy's consumers try new brands?

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Where do Stacy's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stacy's Target Market

Arrow and target

Who actually buys Stacy's? Do these consumers match the intended target market of Stacy's?

Thought bubble

What motivates the target market to purchase Stacy's?

magnifying glass

What other target market should Stacy's look at?

venn diagram

Which other brands have a similar target market?

About Our Stacy's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.