Stacy's Consumer Insights

Who buys Stacy's?

A Stacy's consumer is generally very high income, Hispanic, and upper middle age. Stacy's consumers are more likely to purchase Stacy's during larger pantry stocking trips. Brands such as Sabra, Boars Head, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Stacy's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$69.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stacy's Consumer Demographics

demographic
index
Female
100
Male
98
<24
80
25-34
81
35-44
101
45-54
126
55-64
103
65+
98
African American
52
Asian
98
Caucasian
100
Hispanic
119
demographic
index
Has Kids
98
No Kids
106
- $20k
58
$20k-40k
64
$40k-60k
75
$60k-80k
88
$80k-100k
114
$100k-125k
139
$125k +
181
No College
56
College
103
Adv. Degree
139

Understand Stacy's Consumer Behavior

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Stacy's Basket Affinity & Size

brand
basket affinity
Sabra 36.3x
Boars Head 8.3x
Fresh Selections 7.2x
Tropicana 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
379

Where is Stacy's Purchased?

channels
index
Club
196
Dollar
5
Drug
8
Food
208
Gas & Convenience
15
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.9x
Boars Head 1.7x
Eggland's Best 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
63
Credit
126
Debit
102
Food Stamps
44

When is Stacy's Purchased?

day of week
Sun
18.6%
Mon
13.4%
Tue
11.5%
Wed
12.0%
Thu
11.5%
Fri
15.3%
Sat
17.7%
time of day
Morning
13.7%
Noon
18.4%
Afternoon
35.5%
Evening
27.4%
Late
5.0%

Get More Stacy's Data

Better understand Stacy's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Stacy's consumers switch to?

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Why do consumers stop buying Stacy's products?

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Which retailers do Stacy's shoppers prefer to shop at?

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What motivates consumers to try Stacy's products?

Research the Stacy's Target Market

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Who actually buys Stacy's? Do these consumers match the intended target market of Stacy's?

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What motivates the target market to buy Stacy's?

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What other target market should Stacy's look at?

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Which other brands have a similar target market?

About Our Stacy's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.