Stacy's (Snacks) Consumer Insights

Who buys Stacy's (Snacks)? Stacy's (Snacks) consumers are generally very high income, Caucasian, and upper middle age. Stacy's (Snacks) consumers are more likely to purchase Stacy's (Snacks) during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Stacy's (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$77.59

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stacy's (Snacks) Consumer Demographics

demographic
index
Female
101
Male
95
<24
90
25-34
84
35-44
102
45-54
119
55-64
94
65+
106
African American
56
Asian
72
Caucasian
106
Hispanic
98
demographic
index
Has Kids
98
No Kids
104
- $20k
60
$20k-40k
67
$40k-60k
87
$60k-80k
95
$80k-100k
118
$100k-125k
126
$125k +
154
No College
56
College
102
Adv. Degree
141

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Stacy's (Snacks) Basket Affinity & Size

brand
basket affinity
Sabra 23.0x
Taylor Farms 4.5x
Nabisco Wheat Thins 4.5x
Snyders Of Hanover 4.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
389

Where is Stacy's (Snacks) Purchased?

channels
index
Club
187
Dollar
12
Drug
72
Food
108
Gas & Convenience
8
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.8x
Eggland's Best 1.5x
Snyders Of Hanover 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
92
Credit
123
Debit
90
Food Stamps
62

When is Stacy's (Snacks) Purchased?

day of week
Sun
16.8%
Mon
12.9%
Tue
11.4%
Wed
11.7%
Thu
12.2%
Fri
16.1%
Sat
19.0%
time of day
Morning
14.2%
Noon
18.3%
Afternoon
36.6%
Evening
25.8%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stacy's (Snacks) consumers purchase?

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Why do Stacy's (Snacks) consumers try new brands?

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Where do Stacy's (Snacks) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stacy's (Snacks) Target Market

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Who actually buys Stacy's (Snacks)? Do these consumers match the intended target market of Stacy's (Snacks)?

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What motivates the target market to purchase Stacy's (Snacks)?

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What other target market should Stacy's (Snacks) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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