Stagg Consumer Insights

Who buys Stagg?

A Stagg consumer is generally very low income, Hispanic, and senior age. Stagg consumers are more likely to purchase Stagg during larger pantry stocking trips. Brands such as Fritos, Bar-S, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Stagg Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.72
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stagg Consumer Demographics

demographic
index
Female
101
Male
88
<24
129
25-34
95
35-44
89
45-54
115
55-64
113
65+
130
African American
60
Asian
110
Caucasian
91
Hispanic
164
demographic
index
Has Kids
101
No Kids
97
- $20k
141
$20k-40k
135
$40k-60k
98
$60k-80k
117
$80k-100k
69
$100k-125k
70
$125k +
66
No College
140
College
98
Adv. Degree
63

Understand Stagg Consumer Behavior

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Stagg Basket Affinity & Size

brand
basket affinity
Fritos 8.6x
Bar-S 8.1x
Oroweat 8.1x
Vlasic 7.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
510

Where is Stagg Purchased?

channels
index
Club
488
Food
59
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Red Bull 1.6x
Monster Energy 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
104
Credit
88
Debit
107
Food Stamps
143

When is Stagg Purchased?

day of week
Sun
13.2%
Mon
15.8%
Tue
16.7%
Wed
11.9%
Thu
11.5%
Fri
12.7%
Sat
18.2%
time of day
Morning
16.3%
Noon
17.5%
Afternoon
35.3%
Evening
25.7%
Late
5.2%

Get More Stagg Data

Better understand Stagg consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Stagg consumers switch to?

Stop sign

Why do consumers stop buying Stagg products?

Store front

Which retailers do Stagg shoppers prefer to shop at?

Sale sign

What motivates consumers to try Stagg products?

Research the Stagg Target Market

Arrow and target

Who actually buys Stagg? Do these consumers match the intended target market of Stagg?

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What motivates the target market to buy Stagg?

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What other target market should Stagg look at?

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Which other brands have a similar target market?

About Our Stagg Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.