Stagg Consumer Insights

Who buys Stagg? Stagg consumers are generally very low income, Hispanic, and senior age. Stagg consumers are more likely to purchase Stagg during larger pantry stocking trips. Brands such as Fritos, Bar-S, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Stagg Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.72
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stagg Consumer Demographics

demographic
index
Female
101
Male
88
<24
129
25-34
95
35-44
89
45-54
115
55-64
113
65+
130
African American
60
Asian
110
Caucasian
91
Hispanic
164
demographic
index
Has Kids
101
No Kids
97
- $20k
141
$20k-40k
135
$40k-60k
98
$60k-80k
117
$80k-100k
69
$100k-125k
70
$125k +
66
No College
140
College
98
Adv. Degree
63

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Stagg Basket Affinity & Size

brand
basket affinity
Fritos 8.6x
Bar-S 8.1x
Oroweat 8.1x
Vlasic 7.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
510

Where is Stagg Purchased?

channels
index
Club
488
Food
59
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Red Bull 1.6x
Monster Energy 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
104
Credit
88
Debit
107
Food Stamps
143

When is Stagg Purchased?

day of week
Sun
13.2%
Mon
15.8%
Tue
16.7%
Wed
11.9%
Thu
11.5%
Fri
12.7%
Sat
18.2%
time of day
Morning
16.3%
Noon
17.5%
Afternoon
35.3%
Evening
25.7%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stagg consumers purchase?

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Why do Stagg consumers try new brands?

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Where do Stagg consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stagg Target Market

Arrow and target

Who actually buys Stagg? Do these consumers match the intended target market of Stagg?

Thought bubble

What motivates the target market to purchase Stagg?

magnifying glass

What other target market should Stagg look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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