Star Wars Consumer Insights

Who buys Star Wars?

A Star Wars consumer is generally higher income, Hispanic, and lower middle age. Star Wars consumers are more likely to purchase Star Wars during larger pantry stocking trips. Brands such as Borden, Maruchan Ramen, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Star Wars Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
7.6%
Total Basket $ (median)
$52.49

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Star Wars Consumer Demographics

demographic
index
Female
97
Male
131
<24
50
25-34
90
35-44
134
45-54
75
55-64
66
65+
42
African American
50
Asian
92
Caucasian
102
Hispanic
121
demographic
index
Has Kids
115
No Kids
66
- $20k
58
$20k-40k
81
$40k-60k
93
$60k-80k
104
$80k-100k
111
$100k-125k
124
$125k +
123
No College
85
College
100
Adv. Degree
119

Understand Star Wars Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Star Wars Basket Affinity & Size

brand
basket affinity
Borden 11.1x
Maruchan Ramen 8.0x
Chef Boyardee 7.1x
Jennie-O 6.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
336

Where is Star Wars Purchased?

channels
index
Club
18
Dollar
25
Drug
24
Food
1
Gas & Convenience
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Kool-Aid 1.5x
YoCrunch 1.5x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
66
Credit
96
Debit
129
Food Stamps
28

When is Star Wars Purchased?

day of week
Sun
14.8%
Mon
10.4%
Tue
11.2%
Wed
9.8%
Thu
10.1%
Fri
23.2%
Sat
20.5%
time of day
Morning
16.3%
Noon
20.1%
Afternoon
32.9%
Evening
22.9%
Late
7.9%

About Our Star Wars Consumer Insights

How do we know who buys Star Wars? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Star Wars consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.