Star Wars Consumer Insights

Who buys Star Wars? Star Wars consumers are generally higher income, Hispanic, and lower middle age. Star Wars consumers are more likely to purchase Star Wars during larger pantry stocking trips. Brands such as Borden, Maruchan Ramen, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Star Wars Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
7.6%
Total Basket $ (median)
$52.49

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Star Wars Consumer Demographics

demographic
index
Female
97
Male
131
<24
50
25-34
90
35-44
134
45-54
75
55-64
66
65+
42
African American
50
Asian
92
Caucasian
102
Hispanic
121
demographic
index
Has Kids
115
No Kids
66
- $20k
58
$20k-40k
81
$40k-60k
93
$60k-80k
104
$80k-100k
111
$100k-125k
124
$125k +
123
No College
85
College
100
Adv. Degree
119

Understand Star Wars Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Star Wars Basket Affinity & Size

brand
basket affinity
Borden 11.1x
Maruchan Ramen 8.0x
Chef Boyardee 7.1x
Jennie-O 6.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
336

Where is Star Wars Purchased?

channels
index
Club
18
Dollar
25
Drug
24
Food
1
Gas & Convenience
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Kool-Aid 1.5x
YoCrunch 1.5x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
66
Credit
96
Debit
129
Food Stamps
28

When is Star Wars Purchased?

day of week
Sun
14.8%
Mon
10.4%
Tue
11.2%
Wed
9.8%
Thu
10.1%
Fri
23.2%
Sat
20.5%
time of day
Morning
16.3%
Noon
20.1%
Afternoon
32.9%
Evening
22.9%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Star Wars consumers purchase?

check mark

Why do Star Wars consumers try new brands?

check mark

Where do Star Wars consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Star Wars Target Market

Arrow and target

Who actually buys Star Wars? Do these consumers match the intended target market of Star Wars?

Thought bubble

What motivates the target market to purchase Star Wars?

magnifying glass

What other target market should Star Wars look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us