Starbucks Consumer Insights

Who buys Starbucks? Starbucks consumers are generally very high income, Asian, and senior age. Starbucks consumers are more likely to purchase Starbucks during larger pantry stocking trips. Brands such as Gold Peak, Archer Farms, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Starbucks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
27.7%
Total Basket $ (median)
$18.04

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starbucks Consumer Demographics

demographic
index
Female
100
Male
102
<24
102
25-34
103
35-44
99
45-54
99
55-64
95
65+
105
African American
60
Asian
163
Caucasian
95
Hispanic
100
demographic
index
Has Kids
97
No Kids
107
- $20k
103
$20k-40k
89
$40k-60k
91
$60k-80k
93
$80k-100k
98
$100k-125k
110
$125k +
132
No College
83
College
101
Adv. Degree
114

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Starbucks Basket Affinity & Size

brand
basket affinity
Gold Peak 5.7x
Archer Farms 5.4x
Horizon Organic 4.5x
Fresh Selections 4.4x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
191

Where is Starbucks Purchased?

channels
index
Beauty
1
Club
139
Dollar
31
Drug
120
Food
111
Gas & Convenience
162
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Archer Farms 1.3x
Horizon Organic 1.3x
International Delight 1.2x

How Did They Pay?

method
index
Cash
93
Credit
108
Debit
98
Food Stamps
78

When is Starbucks Purchased?

day of week
Sun
16.0%
Mon
12.8%
Tue
13.0%
Wed
13.0%
Thu
13.0%
Fri
15.0%
Sat
17.2%
time of day
Morning
18.5%
Noon
16.8%
Afternoon
34.5%
Evening
24.7%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starbucks consumers purchase?

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Why do Starbucks consumers try new brands?

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Where do Starbucks consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starbucks Target Market

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Who actually buys Starbucks? Do these consumers match the intended target market of Starbucks?

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What motivates the target market to purchase Starbucks?

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What other target market should Starbucks look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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