Starbucks Consumer Insights

Who buys Starbucks?

A Starbucks consumer is generally very high income, Asian, and senior age. Starbucks consumers are more likely to purchase Starbucks during larger pantry stocking trips. Brands such as Gold Peak, Archer Farms, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
27.7%
Total Basket $ (median)
$18.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks Consumer Demographics

demographic
index
Female
100
Male
102
<24
102
25-34
103
35-44
99
45-54
99
55-64
95
65+
105
African American
60
Asian
163
Caucasian
95
Hispanic
100
demographic
index
Has Kids
97
No Kids
107
- $20k
103
$20k-40k
89
$40k-60k
91
$60k-80k
93
$80k-100k
98
$100k-125k
110
$125k +
132
No College
83
College
101
Adv. Degree
114

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Starbucks Basket Affinity & Size

brand
basket affinity
Gold Peak 5.7x
Archer Farms 5.4x
Horizon Organic 4.5x
Fresh Selections 4.4x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
191

Where is Starbucks Purchased?

channels
index
Beauty
1
Club
139
Dollar
31
Drug
120
Food
111
Gas & Convenience
162
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Archer Farms 1.3x
Horizon Organic 1.3x
International Delight 1.2x

How Did They Pay?

method
index
Cash
93
Credit
108
Debit
98
Food Stamps
78

When is Starbucks Purchased?

day of week
Sun
16.0%
Mon
12.8%
Tue
13.0%
Wed
13.0%
Thu
13.0%
Fri
15.0%
Sat
17.2%
time of day
Morning
18.5%
Noon
16.8%
Afternoon
34.5%
Evening
24.7%
Late
5.4%

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Find Answers to Questions

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Which brands do Starbucks consumers switch to?

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Why do consumers stop buying Starbucks products?

Store front

Which retailers do Starbucks shoppers prefer to shop at?

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What motivates consumers to try Starbucks products?

Research the Starbucks Target Market

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Who actually buys Starbucks? Do these consumers match the intended target market of Starbucks?

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What motivates the target market to buy Starbucks?

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What other target market should Starbucks look at?

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Which other brands have a similar target market?

About Our Starbucks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.