Starbucks Doubleshot Consumer Insights

Who buys Starbucks Doubleshot?

A Starbucks Doubleshot consumer is generally very low income, Asian, and adolescent age. Starbucks Doubleshot consumers are more likely to purchase Starbucks Doubleshot during larger pantry stocking trips. Brands such as Starbucks Frappuccino, Kraft Macaroni & Cheese, and Marlboro Gold Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks Doubleshot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
17.8%
Total Basket $ (median)
$16.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks Doubleshot Consumer Demographics

demographic
index
Female
99
Male
114
<24
157
25-34
147
35-44
87
45-54
78
55-64
53
65+
66
African American
53
Asian
148
Caucasian
97
Hispanic
87
demographic
index
Has Kids
91
No Kids
119
- $20k
212
$20k-40k
127
$40k-60k
100
$60k-80k
88
$80k-100k
67
$100k-125k
83
$125k +
62
No College
114
College
102
Adv. Degree
75

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Starbucks Doubleshot Basket Affinity & Size

brand
basket affinity
Starbucks Frappuccino 12.5x
Kraft Macaroni & Cheese 8.2x
Marlboro Gold Pack 8.0x
Red Bull 7.1x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
173

Where is Starbucks Doubleshot Purchased?

channels
index
Club
4
Dollar
249
Drug
381
Food
60
Gas & Convenience
586
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Red Bull 1.9x
Marlboro Gold Pack 1.8x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
126
Credit
79
Debit
100
Food Stamps
157

When is Starbucks Doubleshot Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
13.1%
Wed
13.2%
Thu
13.6%
Fri
14.6%
Sat
15.5%
time of day
Morning
20.4%
Noon
13.7%
Afternoon
29.4%
Evening
25.9%
Late
10.6%

Get More Starbucks Doubleshot Data

Contact us for the latest Starbucks Doubleshot consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starbucks Doubleshot consumers switch to?

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Why do consumers stop buying Starbucks Doubleshot products?

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Which retailers do Starbucks Doubleshot shoppers prefer to shop at?

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What motivates consumers to try Starbucks Doubleshot products?

Research the Starbucks Doubleshot Target Market

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Who actually buys Starbucks Doubleshot? Do these consumers match the intended target market of Starbucks Doubleshot?

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What motivates the target market to buy Starbucks Doubleshot?

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What other target market should Starbucks Doubleshot look at?

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Which other brands have a similar target market?

About Our Starbucks Doubleshot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.