Starbucks Doubleshot Consumer Insights

Who buys Starbucks Doubleshot? Starbucks Doubleshot consumers are generally very low income, Asian, and adolescent age. Starbucks Doubleshot consumers are more likely to purchase Starbucks Doubleshot during larger pantry stocking trips. Brands such as Starbucks Frappuccino, Kraft Macaroni & Cheese, and Marlboro Gold Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Starbucks Doubleshot Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
17.8%
Total Basket $ (median)
$16.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starbucks Doubleshot Consumer Demographics

demographic
index
Female
99
Male
114
<24
157
25-34
147
35-44
87
45-54
78
55-64
53
65+
66
African American
53
Asian
148
Caucasian
97
Hispanic
87
demographic
index
Has Kids
91
No Kids
119
- $20k
212
$20k-40k
127
$40k-60k
100
$60k-80k
88
$80k-100k
67
$100k-125k
83
$125k +
62
No College
114
College
102
Adv. Degree
75

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Starbucks Doubleshot Basket Affinity & Size

brand
basket affinity
Starbucks Frappuccino 12.5x
Kraft Macaroni & Cheese 8.2x
Marlboro Gold Pack 8.0x
Red Bull 7.1x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
173

Where is Starbucks Doubleshot Purchased?

channels
index
Club
4
Dollar
249
Drug
381
Food
60
Gas & Convenience
586
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Red Bull 1.9x
Marlboro Gold Pack 1.8x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
126
Credit
79
Debit
100
Food Stamps
157

When is Starbucks Doubleshot Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
13.1%
Wed
13.2%
Thu
13.6%
Fri
14.6%
Sat
15.5%
time of day
Morning
20.4%
Noon
13.7%
Afternoon
29.4%
Evening
25.9%
Late
10.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starbucks Doubleshot consumers purchase?

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Why do Starbucks Doubleshot consumers try new brands?

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Where do Starbucks Doubleshot consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starbucks Doubleshot Target Market

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Who actually buys Starbucks Doubleshot? Do these consumers match the intended target market of Starbucks Doubleshot?

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What motivates the target market to purchase Starbucks Doubleshot?

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What other target market should Starbucks Doubleshot look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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