Starbucks Frappuccino Consumer Insights

Who buys Starbucks Frappuccino? Starbucks Frappuccino consumers are generally very low income, Asian, and adolescent age. Starbucks Frappuccino consumers are more likely to purchase Starbucks Frappuccino during larger pantry stocking trips. Brands such as Red Bull, Bertolli, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Starbucks Frappuccino Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.05
% of Basket $ (median)
26.8%
Total Basket $ (median)
$15.12

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  • Attitudinal surveys
  • Recent demographic data

Starbucks Frappuccino Consumer Demographics

demographic
index
Female
99
Male
112
<24
153
25-34
117
35-44
92
45-54
89
55-64
93
65+
89
African American
75
Asian
182
Caucasian
88
Hispanic
134
demographic
index
Has Kids
99
No Kids
103
- $20k
144
$20k-40k
121
$40k-60k
103
$60k-80k
92
$80k-100k
82
$100k-125k
85
$125k +
84
No College
114
College
101
Adv. Degree
77

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Starbucks Frappuccino Basket Affinity & Size

brand
basket affinity
Red Bull 4.8x
Bertolli 4.5x
Archer Farms 4.0x
Arizona (Beverage) 3.7x
basket size
index
Urgent Need (1-2 Items)
98
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
97
Pantry Stocking (21+ Items)
153

Where is Starbucks Frappuccino Purchased?

channels
index
Beauty
0
Club
191
Dollar
94
Drug
114
Food
72
Gas & Convenience
377
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Marlboro 1.4x
Monster Energy 1.3x
Marlboro Gold Pack 1.3x

How Did They Pay?

method
index
Cash
119
Credit
84
Debit
101
Food Stamps
152

When is Starbucks Frappuccino Purchased?

day of week
Sun
16.4%
Mon
12.5%
Tue
12.0%
Wed
12.7%
Thu
13.0%
Fri
15.2%
Sat
18.1%
time of day
Morning
17.4%
Noon
16.1%
Afternoon
34.9%
Evening
25.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starbucks Frappuccino consumers purchase?

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Why do Starbucks Frappuccino consumers try new brands?

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Where do Starbucks Frappuccino consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starbucks Frappuccino Target Market

Arrow and target

Who actually buys Starbucks Frappuccino? Do these consumers match the intended target market of Starbucks Frappuccino?

Thought bubble

What motivates the target market to purchase Starbucks Frappuccino?

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What other target market should Starbucks Frappuccino look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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