Starbucks Frappuccino Consumer Insights

Who buys Starbucks Frappuccino?

A Starbucks Frappuccino consumer is generally very low income, Asian, and adolescent age. Starbucks Frappuccino consumers are more likely to purchase Starbucks Frappuccino during larger pantry stocking trips. Brands such as Red Bull, Bertolli, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks Frappuccino Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.05
% of Basket $ (median)
26.8%
Total Basket $ (median)
$15.12

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks Frappuccino Consumer Demographics

demographic
index
Female
99
Male
112
<24
153
25-34
117
35-44
92
45-54
89
55-64
93
65+
89
African American
75
Asian
182
Caucasian
88
Hispanic
134
demographic
index
Has Kids
99
No Kids
103
- $20k
144
$20k-40k
121
$40k-60k
103
$60k-80k
92
$80k-100k
82
$100k-125k
85
$125k +
84
No College
114
College
101
Adv. Degree
77

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Starbucks Frappuccino Basket Affinity & Size

brand
basket affinity
Red Bull 4.8x
Bertolli 4.5x
Archer Farms 4.0x
Arizona (Beverage) 3.7x
basket size
index
Urgent Need (1-2 Items)
98
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
97
Pantry Stocking (21+ Items)
153

Where is Starbucks Frappuccino Purchased?

channels
index
Beauty
0
Club
191
Dollar
94
Drug
114
Food
72
Gas & Convenience
377
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Marlboro 1.4x
Monster Energy 1.3x
Marlboro Gold Pack 1.3x

How Did They Pay?

method
index
Cash
119
Credit
84
Debit
101
Food Stamps
152

When is Starbucks Frappuccino Purchased?

day of week
Sun
16.4%
Mon
12.5%
Tue
12.0%
Wed
12.7%
Thu
13.0%
Fri
15.2%
Sat
18.1%
time of day
Morning
17.4%
Noon
16.1%
Afternoon
34.9%
Evening
25.9%
Late
5.7%

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Find Answers to Questions

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Which brands do Starbucks Frappuccino consumers switch to?

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Why do consumers stop buying Starbucks Frappuccino products?

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Which retailers do Starbucks Frappuccino shoppers prefer to shop at?

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What motivates consumers to try Starbucks Frappuccino products?

Research the Starbucks Frappuccino Target Market

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Who actually buys Starbucks Frappuccino? Do these consumers match the intended target market of Starbucks Frappuccino?

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What motivates the target market to buy Starbucks Frappuccino?

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What other target market should Starbucks Frappuccino look at?

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Which other brands have a similar target market?

About Our Starbucks Frappuccino Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.