Starbucks K-Cup Consumer Insights

Who buys Starbucks K-Cup?

A Starbucks K-Cup consumer is generally very high income, Asian, and senior age. Starbucks K-Cup consumers are more likely to purchase Starbucks K-Cup during larger pantry stocking trips. Brands such as Coffee-mate, Horizon Organic, and International Delight also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks K-Cup Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.98
% of Basket $ (median)
17.1%
Total Basket $ (median)
$69.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks K-Cup Consumer Demographics

demographic
index
Female
102
Male
85
<24
65
25-34
84
35-44
105
45-54
107
55-64
113
65+
125
African American
50
Asian
120
Caucasian
104
Hispanic
78
demographic
index
Has Kids
99
No Kids
101
- $20k
57
$20k-40k
67
$40k-60k
80
$60k-80k
101
$80k-100k
103
$100k-125k
126
$125k +
176
No College
82
College
99
Adv. Degree
124

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Starbucks K-Cup Basket Affinity & Size

brand
basket affinity
Coffee-mate 4.7x
Horizon Organic 4.3x
International Delight 4.2x
Archer Farms 4.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
361

Where is Starbucks K-Cup Purchased?

channels
index
Club
255
Dollar
1
Drug
73
Food
88
Gas & Convenience
38
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.5x
Nabisco Triscuit 1.4x
Eggland's Best 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
66
Credit
114
Debit
108
Food Stamps
65

When is Starbucks K-Cup Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.4%
Wed
12.1%
Thu
12.3%
Fri
14.4%
Sat
18.6%
time of day
Morning
15.7%
Noon
19.0%
Afternoon
37.0%
Evening
23.6%
Late
4.7%

Get More Starbucks K-Cup Data

Contact us for the latest Starbucks K-Cup consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starbucks K-Cup consumers switch to?

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Why do consumers stop buying Starbucks K-Cup products?

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Which retailers do Starbucks K-Cup shoppers prefer to shop at?

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What motivates consumers to try Starbucks K-Cup products?

Research the Starbucks K-Cup Target Market

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Who actually buys Starbucks K-Cup? Do these consumers match the intended target market of Starbucks K-Cup?

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What motivates the target market to purchase Starbucks K-Cup?

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What other target market should Starbucks K-Cup look at?

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Which other brands have a similar target market?

About Our Starbucks K-Cup Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.