Starbucks K-Cup Consumer Insights

Who buys Starbucks K-Cup? Starbucks K-Cup consumers are generally very high income, Asian, and senior age. Starbucks K-Cup consumers are more likely to purchase Starbucks K-Cup during larger pantry stocking trips. Brands such as Coffee-mate, Horizon Organic, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Starbucks K-Cup Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.98
% of Basket $ (median)
17.1%
Total Basket $ (median)
$69.95

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Starbucks K-Cup Consumer Demographics

demographic
index
Female
102
Male
85
<24
65
25-34
84
35-44
105
45-54
107
55-64
113
65+
125
African American
50
Asian
120
Caucasian
104
Hispanic
78
demographic
index
Has Kids
99
No Kids
101
- $20k
57
$20k-40k
67
$40k-60k
80
$60k-80k
101
$80k-100k
103
$100k-125k
126
$125k +
176
No College
82
College
99
Adv. Degree
124

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Starbucks K-Cup Basket Affinity & Size

brand
basket affinity
Coffee-mate 4.7x
Horizon Organic 4.3x
International Delight 4.2x
Archer Farms 4.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
361

Where is Starbucks K-Cup Purchased?

channels
index
Club
255
Dollar
1
Drug
73
Food
88
Gas & Convenience
38
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.5x
Nabisco Triscuit 1.4x
Eggland's Best 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
66
Credit
114
Debit
108
Food Stamps
65

When is Starbucks K-Cup Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.4%
Wed
12.1%
Thu
12.3%
Fri
14.4%
Sat
18.6%
time of day
Morning
15.7%
Noon
19.0%
Afternoon
37.0%
Evening
23.6%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starbucks K-Cup consumers purchase?

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Why do Starbucks K-Cup consumers try new brands?

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Where do Starbucks K-Cup consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starbucks K-Cup Target Market

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Who actually buys Starbucks K-Cup? Do these consumers match the intended target market of Starbucks K-Cup?

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What motivates the target market to purchase Starbucks K-Cup?

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What other target market should Starbucks K-Cup look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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