Starbucks Refreshers Consumer Insights

Who buys Starbucks Refreshers?

A Starbucks Refreshers consumer is generally lower income, Asian, and young adult age. Starbucks Refreshers consumers are more likely to purchase Starbucks Refreshers during larger pantry stocking trips. Brands such as Orbit, Archer Farms, and Starbucks Frappuccino also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks Refreshers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.59
% of Basket $ (median)
18.2%
Total Basket $ (median)
$14.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks Refreshers Consumer Demographics

demographic
index
Female
97
Male
127
<24
110
25-34
132
35-44
96
45-54
77
55-64
81
65+
61
African American
113
Asian
174
Caucasian
88
Hispanic
120
demographic
index
Has Kids
92
No Kids
117
- $20k
107
$20k-40k
112
$40k-60k
109
$60k-80k
87
$80k-100k
82
$100k-125k
99
$125k +
106
No College
72
College
106
Adv. Degree
103

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Starbucks Refreshers Basket Affinity & Size

brand
basket affinity
Orbit 10.9x
Archer Farms 9.0x
Starbucks Frappuccino 8.8x
Kraft Macaroni & Cheese 7.0x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
177

Where is Starbucks Refreshers Purchased?

channels
index
Club
213
Drug
426
Food
43
Gas & Convenience
79
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.7x
Red Bull 1.7x
Starbucks Frappuccino 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
91
Credit
97
Debit
106
Food Stamps
79

When is Starbucks Refreshers Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
12.1%
Wed
13.4%
Thu
12.3%
Fri
15.0%
Sat
16.4%
time of day
Morning
14.8%
Noon
17.4%
Afternoon
35.8%
Evening
26.0%
Late
6.1%

Get More Starbucks Refreshers Data

Contact us for the latest Starbucks Refreshers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starbucks Refreshers consumers switch to?

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Why do consumers stop buying Starbucks Refreshers products?

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Which retailers do Starbucks Refreshers shoppers prefer to shop at?

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What motivates consumers to try Starbucks Refreshers products?

Research the Starbucks Refreshers Target Market

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Who actually buys Starbucks Refreshers? Do these consumers match the intended target market of Starbucks Refreshers?

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What motivates the target market to purchase Starbucks Refreshers?

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What other target market should Starbucks Refreshers look at?

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Which other brands have a similar target market?

About Our Starbucks Refreshers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.