Starbucks VIA Consumer Insights

Who buys Starbucks VIA? A Starbucks VIA consumer is generally slightly higher income, Asian, and senior age. Starbucks VIA consumers are more likely to purchase Starbucks VIA during larger pantry stocking trips. Brands such as Archer Farms, Kelloggs Frosted Mini Wheat, and Silk also tend to be purchased in the same trip. Sample consumer insights data below.

Starbucks VIA Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
12.5%
Total Basket $ (median)
$55.81

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starbucks VIA Consumer Demographics

demographic
index
Female
99
Male
105
<24
84
25-34
97
35-44
103
45-54
104
55-64
90
65+
116
African American
59
Asian
290
Caucasian
85
Hispanic
84
demographic
index
Has Kids
93
No Kids
116
- $20k
102
$20k-40k
69
$40k-60k
92
$60k-80k
88
$80k-100k
126
$100k-125k
120
$125k +
123
No College
44
College
105
Adv. Degree
141

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Starbucks VIA Basket Affinity & Size

brand
basket affinity
Archer Farms 9.3x
Kelloggs Frosted Mini Wheat 6.8x
Silk 5.1x
Quaker Chewy 4.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
356

Where is Starbucks VIA Purchased?

channels
index
Club
231
Drug
20
Food
90
Gas & Convenience
1
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Taylor Farms 1.5x
Fresh Selections 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
59
Credit
116
Debit
105
Food Stamps
88

When is Starbucks VIA Purchased?

day of week
Sun
14.7%
Mon
13.5%
Tue
12.7%
Wed
12.2%
Thu
13.3%
Fri
16.2%
Sat
17.3%
time of day
Morning
15.1%
Noon
17.5%
Afternoon
36.1%
Evening
24.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starbucks VIA consumers purchase?

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Why do Starbucks VIA consumers try new brands?

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Where do Starbucks VIA consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starbucks VIA Target Market

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Who actually buys Starbucks VIA? Do these consumers match the intended target market of Starbucks VIA?

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What motivates the target market to purchase Starbucks VIA?

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What other target market should Starbucks VIA look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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