Starbucks VIA Consumer Insights

Who buys Starbucks VIA?

A Starbucks VIA consumer is generally slightly higher income, Asian, and senior age. Starbucks VIA consumers are more likely to purchase Starbucks VIA during larger pantry stocking trips. Brands such as Archer Farms, Kelloggs Frosted Mini Wheat, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks VIA Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
12.5%
Total Basket $ (median)
$55.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks VIA Consumer Demographics

demographic
index
Female
99
Male
105
<24
84
25-34
97
35-44
103
45-54
104
55-64
90
65+
116
African American
59
Asian
290
Caucasian
85
Hispanic
84
demographic
index
Has Kids
93
No Kids
116
- $20k
102
$20k-40k
69
$40k-60k
92
$60k-80k
88
$80k-100k
126
$100k-125k
120
$125k +
123
No College
44
College
105
Adv. Degree
141

Understand Starbucks VIA Consumer Behavior

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Starbucks VIA Basket Affinity & Size

brand
basket affinity
Archer Farms 9.3x
Kelloggs Frosted Mini Wheat 6.8x
Silk 5.1x
Quaker Chewy 4.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
356

Where is Starbucks VIA Purchased?

channels
index
Club
231
Drug
20
Food
90
Gas & Convenience
1
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Taylor Farms 1.5x
Fresh Selections 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
59
Credit
116
Debit
105
Food Stamps
88

When is Starbucks VIA Purchased?

day of week
Sun
14.7%
Mon
13.5%
Tue
12.7%
Wed
12.2%
Thu
13.3%
Fri
16.2%
Sat
17.3%
time of day
Morning
15.1%
Noon
17.5%
Afternoon
36.1%
Evening
24.9%
Late
6.4%

About Our Starbucks VIA Consumer Insights

How do we know who buys Starbucks VIA? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Starbucks VIA consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.