Starbucks VIA Consumer Insights

Who buys Starbucks VIA?

A Starbucks VIA consumer is generally slightly higher income, Asian, and senior age. Starbucks VIA consumers are more likely to purchase Starbucks VIA during larger pantry stocking trips. Brands such as Archer Farms, Kelloggs Frosted Mini Wheat, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Starbucks VIA Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
12.5%
Total Basket $ (median)
$55.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starbucks VIA Consumer Demographics

demographic
index
Female
99
Male
105
<24
84
25-34
97
35-44
103
45-54
104
55-64
90
65+
116
African American
59
Asian
290
Caucasian
85
Hispanic
84
demographic
index
Has Kids
93
No Kids
116
- $20k
102
$20k-40k
69
$40k-60k
92
$60k-80k
88
$80k-100k
126
$100k-125k
120
$125k +
123
No College
44
College
105
Adv. Degree
141

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Starbucks VIA Basket Affinity & Size

brand
basket affinity
Archer Farms 9.3x
Kelloggs Frosted Mini Wheat 6.8x
Silk 5.1x
Quaker Chewy 4.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
356

Where is Starbucks VIA Purchased?

channels
index
Club
231
Drug
20
Food
90
Gas & Convenience
1
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Taylor Farms 1.5x
Fresh Selections 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
59
Credit
116
Debit
105
Food Stamps
88

When is Starbucks VIA Purchased?

day of week
Sun
14.7%
Mon
13.5%
Tue
12.7%
Wed
12.2%
Thu
13.3%
Fri
16.2%
Sat
17.3%
time of day
Morning
15.1%
Noon
17.5%
Afternoon
36.1%
Evening
24.9%
Late
6.4%

Get More Starbucks VIA Data

Contact us for the latest Starbucks VIA consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starbucks VIA consumers switch to?

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Why do consumers stop buying Starbucks VIA products?

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Which retailers do Starbucks VIA shoppers prefer to shop at?

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What motivates consumers to try Starbucks VIA products?

Research the Starbucks VIA Target Market

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Who actually buys Starbucks VIA? Do these consumers match the intended target market of Starbucks VIA?

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What motivates the target market to buy Starbucks VIA?

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What other target market should Starbucks VIA look at?

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Which other brands have a similar target market?

About Our Starbucks VIA Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.