Starburst Consumer Insights

Who buys Starburst? Starburst consumers are generally slightly lower income, African American, and lower middle age. Starburst consumers are more likely to purchase Starburst during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Starburst Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starburst Consumer Demographics

demographic
index
Female
102
Male
82
<24
92
25-34
104
35-44
107
45-54
96
55-64
79
65+
56
African American
114
Asian
72
Caucasian
103
Hispanic
88
demographic
index
Has Kids
107
No Kids
85
- $20k
91
$20k-40k
95
$40k-60k
105
$60k-80k
101
$80k-100k
104
$100k-125k
102
$125k +
97
No College
90
College
101
Adv. Degree
106

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Starburst Basket Affinity & Size

brand
basket affinity
Skittles 35.2x
Reese's 11.7x
Cadbury 11.5x
Twix 8.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
270

Where is Starburst Purchased?

channels
index
Beauty
2
Club
64
Dollar
282
Drug
186
Food
61
Gas & Convenience
164
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.5x
Hawaiian Punch 1.4x
Kool-Aid 1.4x
Cinnamon Toast Crunch 1.3x

How Did They Pay?

method
index
Cash
108
Credit
94
Debit
102
Food Stamps
101

When is Starburst Purchased?

day of week
Sun
13.1%
Mon
12.4%
Tue
12.5%
Wed
13.6%
Thu
14.1%
Fri
16.5%
Sat
17.7%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
33.0%
Evening
28.9%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starburst consumers purchase?

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Why do Starburst consumers try new brands?

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Where do Starburst consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starburst Target Market

Arrow and target

Who actually buys Starburst? Do these consumers match the intended target market of Starburst?

Thought bubble

What motivates the target market to purchase Starburst?

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What other target market should Starburst look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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