Starburst Consumer Insights

Who buys Starburst?

A Starburst consumer is generally slightly lower income, African American, and lower middle age. Starburst consumers are more likely to purchase Starburst during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Starburst Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starburst Consumer Demographics

demographic
index
Female
102
Male
82
<24
92
25-34
104
35-44
107
45-54
96
55-64
79
65+
56
African American
114
Asian
72
Caucasian
103
Hispanic
88
demographic
index
Has Kids
107
No Kids
85
- $20k
91
$20k-40k
95
$40k-60k
105
$60k-80k
101
$80k-100k
104
$100k-125k
102
$125k +
97
No College
90
College
101
Adv. Degree
106

Understand Starburst Consumer Behavior

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Starburst Basket Affinity & Size

brand
basket affinity
Skittles 35.2x
Reese's 11.7x
Cadbury 11.5x
Twix 8.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
270

Where is Starburst Purchased?

channels
index
Beauty
2
Club
64
Dollar
282
Drug
186
Food
61
Gas & Convenience
164
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.5x
Hawaiian Punch 1.4x
Kool-Aid 1.4x
Cinnamon Toast Crunch 1.3x

How Did They Pay?

method
index
Cash
108
Credit
94
Debit
102
Food Stamps
101

When is Starburst Purchased?

day of week
Sun
13.1%
Mon
12.4%
Tue
12.5%
Wed
13.6%
Thu
14.1%
Fri
16.5%
Sat
17.7%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
33.0%
Evening
28.9%
Late
7.2%

Get More Starburst Data

Contact us for the latest Starburst consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starburst consumers switch to?

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Why do consumers stop buying Starburst products?

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Which retailers do Starburst shoppers prefer to shop at?

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What motivates consumers to try Starburst products?

Research the Starburst Target Market

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Who actually buys Starburst? Do these consumers match the intended target market of Starburst?

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What motivates the target market to buy Starburst?

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What other target market should Starburst look at?

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Which other brands have a similar target market?

About Our Starburst Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.