Starburst Fave Reds Consumer Insights

Who buys Starburst Fave Reds?

A Starburst Fave Reds consumer is generally lower income, African American, and adolescent age. Starburst Fave Reds consumers are more likely to purchase Starburst Fave Reds during larger pantry stocking trips. Brands such as Skittles, Reese's, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Starburst Fave Reds Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starburst Fave Reds Consumer Demographics

demographic
index
Female
103
Male
71
<24
121
25-34
119
35-44
106
45-54
82
55-64
69
65+
25
African American
133
Asian
78
Caucasian
100
Hispanic
90
demographic
index
Has Kids
105
No Kids
88
- $20k
96
$20k-40k
112
$40k-60k
107
$60k-80k
112
$80k-100k
87
$100k-125k
88
$125k +
83
No College
98
College
101
Adv. Degree
96

Understand Starburst Fave Reds Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Starburst Fave Reds Basket Affinity & Size

brand
basket affinity
Skittles 31.4x
Reese's 10.3x
Twix 9.7x
Cadbury 9.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
268

Where is Starburst Fave Reds Purchased?

channels
index
Club
61
Dollar
96
Drug
357
Food
32
Gas & Convenience
151
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Skittles 1.5x
Yoplait Light 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
121
Credit
88
Debit
99
Food Stamps
116

When is Starburst Fave Reds Purchased?

day of week
Sun
12.9%
Mon
11.8%
Tue
12.5%
Wed
13.5%
Thu
15.2%
Fri
16.5%
Sat
17.8%
time of day
Morning
15.1%
Noon
14.7%
Afternoon
30.8%
Evening
30.5%
Late
8.9%

About Our Starburst Fave Reds Consumer Insights

How do we know who buys Starburst Fave Reds? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Starburst Fave Reds consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.