Starburst Fruit Chewlicious Consumer Insights

Who buys Starburst Fruit Chewlicious?

A Starburst Fruit Chewlicious consumer is generally higher income, African American, and lower middle age. Starburst Fruit Chewlicious consumers are more likely to purchase Starburst Fruit Chewlicious during larger pantry stocking trips. Brands such as Skittles, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Starburst Fruit Chewlicious Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$36.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starburst Fruit Chewlicious Consumer Demographics

demographic
index
Female
102
Male
85
<24
87
25-34
101
35-44
107
45-54
101
55-64
79
65+
54
African American
112
Asian
80
Caucasian
102
Hispanic
98
demographic
index
Has Kids
106
No Kids
86
- $20k
94
$20k-40k
84
$40k-60k
102
$60k-80k
106
$80k-100k
103
$100k-125k
116
$125k +
94
No College
87
College
100
Adv. Degree
117

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Starburst Fruit Chewlicious Basket Affinity & Size

brand
basket affinity
Skittles 36.3x
Twix 9.6x
Kit Kat 9.0x
Snickers 8.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
285

Where is Starburst Fruit Chewlicious Purchased?

channels
index
Beauty
1
Club
163
Dollar
313
Drug
211
Food
24
Gas & Convenience
20
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.6x
Hawaiian Punch 1.5x
Kool-Aid 1.5x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
107
Credit
99
Debit
99
Food Stamps
95

When is Starburst Fruit Chewlicious Purchased?

day of week
Sun
12.5%
Mon
12.9%
Tue
13.3%
Wed
14.5%
Thu
15.1%
Fri
15.6%
Sat
16.1%
time of day
Morning
16.9%
Noon
15.9%
Afternoon
33.1%
Evening
27.3%
Late
6.9%

About Our Starburst Fruit Chewlicious Consumer Insights

How do we know who buys Starburst Fruit Chewlicious? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Starburst Fruit Chewlicious consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.