Starburst Fruit Chewlicious Consumer Insights

Who buys Starburst Fruit Chewlicious?

A Starburst Fruit Chewlicious consumer is generally higher income, African American, and lower middle age. Starburst Fruit Chewlicious consumers are more likely to purchase Starburst Fruit Chewlicious during larger pantry stocking trips. Brands such as Skittles, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Starburst Fruit Chewlicious Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$36.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starburst Fruit Chewlicious Consumer Demographics

demographic
index
Female
102
Male
85
<24
87
25-34
101
35-44
107
45-54
101
55-64
79
65+
54
African American
112
Asian
80
Caucasian
102
Hispanic
98
demographic
index
Has Kids
106
No Kids
86
- $20k
94
$20k-40k
84
$40k-60k
102
$60k-80k
106
$80k-100k
103
$100k-125k
116
$125k +
94
No College
87
College
100
Adv. Degree
117

Understand Starburst Fruit Chewlicious Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Starburst Fruit Chewlicious Basket Affinity & Size

brand
basket affinity
Skittles 36.3x
Twix 9.6x
Kit Kat 9.0x
Snickers 8.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
285

Where is Starburst Fruit Chewlicious Purchased?

channels
index
Beauty
1
Club
163
Dollar
313
Drug
211
Food
24
Gas & Convenience
20
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.6x
Hawaiian Punch 1.5x
Kool-Aid 1.5x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
107
Credit
99
Debit
99
Food Stamps
95

When is Starburst Fruit Chewlicious Purchased?

day of week
Sun
12.5%
Mon
12.9%
Tue
13.3%
Wed
14.5%
Thu
15.1%
Fri
15.6%
Sat
16.1%
time of day
Morning
16.9%
Noon
15.9%
Afternoon
33.1%
Evening
27.3%
Late
6.9%

Get More Starburst Fruit Chewlicious Data

Contact us for the latest Starburst Fruit Chewlicious consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Starburst Fruit Chewlicious consumers switch to?

Stop sign

Why do consumers stop buying Starburst Fruit Chewlicious products?

Store front

Which retailers do Starburst Fruit Chewlicious shoppers prefer to shop at?

Sale sign

What motivates consumers to try Starburst Fruit Chewlicious products?

Research the Starburst Fruit Chewlicious Target Market

Arrow and target

Who actually buys Starburst Fruit Chewlicious? Do these consumers match the intended target market of Starburst Fruit Chewlicious?

Thought bubble

What motivates the target market to buy Starburst Fruit Chewlicious?

Magnifying glass

What other target market should Starburst Fruit Chewlicious look at?

Venn diagram

Which other brands have a similar target market?

About Our Starburst Fruit Chewlicious Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.