Starburst Fruit Chewlicious Consumer Insights

Who buys Starburst Fruit Chewlicious? Starburst Fruit Chewlicious consumers are generally higher income, African American, and lower middle age. Starburst Fruit Chewlicious consumers are more likely to purchase Starburst Fruit Chewlicious during larger pantry stocking trips. Brands such as Skittles, Twix, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Starburst Fruit Chewlicious Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$36.06

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starburst Fruit Chewlicious Consumer Demographics

demographic
index
Female
102
Male
85
<24
87
25-34
101
35-44
107
45-54
101
55-64
79
65+
54
African American
112
Asian
80
Caucasian
102
Hispanic
98
demographic
index
Has Kids
106
No Kids
86
- $20k
94
$20k-40k
84
$40k-60k
102
$60k-80k
106
$80k-100k
103
$100k-125k
116
$125k +
94
No College
87
College
100
Adv. Degree
117

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Starburst Fruit Chewlicious Basket Affinity & Size

brand
basket affinity
Skittles 36.3x
Twix 9.6x
Kit Kat 9.0x
Snickers 8.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
285

Where is Starburst Fruit Chewlicious Purchased?

channels
index
Beauty
1
Club
163
Dollar
313
Drug
211
Food
24
Gas & Convenience
20
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.6x
Hawaiian Punch 1.5x
Kool-Aid 1.5x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
107
Credit
99
Debit
99
Food Stamps
95

When is Starburst Fruit Chewlicious Purchased?

day of week
Sun
12.5%
Mon
12.9%
Tue
13.3%
Wed
14.5%
Thu
15.1%
Fri
15.6%
Sat
16.1%
time of day
Morning
16.9%
Noon
15.9%
Afternoon
33.1%
Evening
27.3%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starburst Fruit Chewlicious consumers purchase?

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Why do Starburst Fruit Chewlicious consumers try new brands?

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Where do Starburst Fruit Chewlicious consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starburst Fruit Chewlicious Target Market

Arrow and target

Who actually buys Starburst Fruit Chewlicious? Do these consumers match the intended target market of Starburst Fruit Chewlicious?

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What motivates the target market to purchase Starburst Fruit Chewlicious?

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What other target market should Starburst Fruit Chewlicious look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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