Starburst Jelly Beans Consumer Insights

Who buys Starburst Jelly Beans? Starburst Jelly Beans consumers are generally slightly higher income, Caucasian, and upper middle age. Starburst Jelly Beans consumers are more likely to purchase Starburst Jelly Beans during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Starburst Jelly Beans Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$35.19

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  • Recent demographic data

Starburst Jelly Beans Consumer Demographics

demographic
index
Female
102
Male
83
<24
93
25-34
93
35-44
103
45-54
108
55-64
96
65+
96
African American
92
Asian
37
Caucasian
113
Hispanic
60
demographic
index
Has Kids
102
No Kids
96
- $20k
90
$20k-40k
100
$40k-60k
106
$60k-80k
103
$80k-100k
113
$100k-125k
91
$125k +
87
No College
98
College
100
Adv. Degree
103

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Starburst Jelly Beans Basket Affinity & Size

brand
basket affinity
Cadbury 30.8x
Reese's 22.1x
Skittles 11.8x
Hershey's Kisses 9.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
340

Where is Starburst Jelly Beans Purchased?

channels
index
Club
2
Dollar
183
Drug
241
Food
94
Gas & Convenience
34
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.5x
Cool Whip 1.4x
Quaker Chewy 1.4x
Twizzlers 1.4x

How Did They Pay?

method
index
Cash
107
Credit
96
Debit
101
Food Stamps
94

When is Starburst Jelly Beans Purchased?

day of week
Sun
13.1%
Mon
12.4%
Tue
11.2%
Wed
13.0%
Thu
13.0%
Fri
17.1%
Sat
20.2%
time of day
Morning
14.8%
Noon
15.4%
Afternoon
32.7%
Evening
30.1%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starburst Jelly Beans consumers purchase?

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Why do Starburst Jelly Beans consumers try new brands?

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Where do Starburst Jelly Beans consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starburst Jelly Beans Target Market

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Who actually buys Starburst Jelly Beans? Do these consumers match the intended target market of Starburst Jelly Beans?

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What motivates the target market to purchase Starburst Jelly Beans?

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What other target market should Starburst Jelly Beans look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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