Starburst Jelly Beans Consumer Insights

Who buys Starburst Jelly Beans?

A Starburst Jelly Beans consumer is generally slightly higher income, Caucasian, and upper middle age. Starburst Jelly Beans consumers are more likely to purchase Starburst Jelly Beans during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Starburst Jelly Beans Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$35.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starburst Jelly Beans Consumer Demographics

demographic
index
Female
102
Male
83
<24
93
25-34
93
35-44
103
45-54
108
55-64
96
65+
96
African American
92
Asian
37
Caucasian
113
Hispanic
60
demographic
index
Has Kids
102
No Kids
96
- $20k
90
$20k-40k
100
$40k-60k
106
$60k-80k
103
$80k-100k
113
$100k-125k
91
$125k +
87
No College
98
College
100
Adv. Degree
103

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Starburst Jelly Beans Basket Affinity & Size

brand
basket affinity
Cadbury 30.8x
Reese's 22.1x
Skittles 11.8x
Hershey's Kisses 9.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
340

Where is Starburst Jelly Beans Purchased?

channels
index
Club
2
Dollar
183
Drug
241
Food
94
Gas & Convenience
34
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.5x
Cool Whip 1.4x
Quaker Chewy 1.4x
Twizzlers 1.4x

How Did They Pay?

method
index
Cash
107
Credit
96
Debit
101
Food Stamps
94

When is Starburst Jelly Beans Purchased?

day of week
Sun
13.1%
Mon
12.4%
Tue
11.2%
Wed
13.0%
Thu
13.0%
Fri
17.1%
Sat
20.2%
time of day
Morning
14.8%
Noon
15.4%
Afternoon
32.7%
Evening
30.1%
Late
7.0%

Get More Starburst Jelly Beans Data

Contact us for the latest Starburst Jelly Beans consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starburst Jelly Beans consumers switch to?

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Why do consumers stop buying Starburst Jelly Beans products?

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Which retailers do Starburst Jelly Beans shoppers prefer to shop at?

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What motivates consumers to try Starburst Jelly Beans products?

Research the Starburst Jelly Beans Target Market

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Who actually buys Starburst Jelly Beans? Do these consumers match the intended target market of Starburst Jelly Beans?

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What motivates the target market to purchase Starburst Jelly Beans?

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What other target market should Starburst Jelly Beans look at?

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Which other brands have a similar target market?

About Our Starburst Jelly Beans Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.