Starkist Consumer Insights

Who buys Starkist? A Starkist consumer is generally very low income, African American, and older age. Starkist consumers are more likely to purchase Starkist during larger pantry stocking trips. Brands such as Chef Boyardee, Vlasic, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Starkist Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.6%
Total Basket $ (median)
$71.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starkist Consumer Demographics

demographic
index
Female
101
Male
93
<24
112
25-34
103
35-44
95
45-54
96
55-64
122
65+
98
African American
125
Asian
59
Caucasian
104
Hispanic
95
demographic
index
Has Kids
92
No Kids
118
- $20k
113
$20k-40k
104
$40k-60k
104
$60k-80k
102
$80k-100k
108
$100k-125k
92
$125k +
76
No College
101
College
101
Adv. Degree
93

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Starkist Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.6x
Vlasic 4.3x
Libby's 4.2x
Maruchan Ramen 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
526

Where is Starkist Purchased?

channels
index
Club
50
Dollar
82
Drug
11
Food
114
Gas & Convenience
5
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Diet Pepsi 1.2x
Birds Eye 1.2x

How Did They Pay?

method
index
Cash
90
Credit
95
Debit
103
Food Stamps
164

When is Starkist Purchased?

day of week
Sun
19.4%
Mon
13.8%
Tue
12.5%
Wed
11.5%
Thu
11.0%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.7%
Evening
27.7%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starkist consumers purchase?

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Why do Starkist consumers try new brands?

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Where do Starkist consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starkist Target Market

Arrow and target

Who actually buys Starkist? Do these consumers match the intended target market of Starkist?

Thought bubble

What motivates the target market to purchase Starkist?

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What other target market should Starkist look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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