Starkist Consumer Insights

Who buys Starkist?

A Starkist consumer is generally very low income, African American, and older age. Starkist consumers are more likely to purchase Starkist during larger pantry stocking trips. Brands such as Chef Boyardee, Vlasic, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Starkist Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.6%
Total Basket $ (median)
$71.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Starkist Consumer Demographics

demographic
index
Female
101
Male
93
<24
112
25-34
103
35-44
95
45-54
96
55-64
122
65+
98
African American
125
Asian
59
Caucasian
104
Hispanic
95
demographic
index
Has Kids
92
No Kids
118
- $20k
113
$20k-40k
104
$40k-60k
104
$60k-80k
102
$80k-100k
108
$100k-125k
92
$125k +
76
No College
101
College
101
Adv. Degree
93

Understand Starkist Consumer Behavior

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Starkist Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.6x
Vlasic 4.3x
Libby's 4.2x
Maruchan Ramen 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
526

Where is Starkist Purchased?

channels
index
Club
50
Dollar
82
Drug
11
Food
114
Gas & Convenience
5
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Diet Pepsi 1.2x
Birds Eye 1.2x

How Did They Pay?

method
index
Cash
90
Credit
95
Debit
103
Food Stamps
164

When is Starkist Purchased?

day of week
Sun
19.4%
Mon
13.8%
Tue
12.5%
Wed
11.5%
Thu
11.0%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.7%
Evening
27.7%
Late
7.0%

Get More Starkist Data

Contact us for the latest Starkist consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Starkist consumers switch to?

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Why do consumers stop buying Starkist products?

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Which retailers do Starkist shoppers prefer to shop at?

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What motivates consumers to try Starkist products?

Research the Starkist Target Market

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Who actually buys Starkist? Do these consumers match the intended target market of Starkist?

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What motivates the target market to buy Starkist?

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What other target market should Starkist look at?

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Which other brands have a similar target market?

About Our Starkist Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.