Stars & Stripes Consumer Insights

Who buys Stars & Stripes?

A Stars & Stripes consumer is generally very low income, African American, and adolescent age. Stars & Stripes consumers are more likely to purchase Stars & Stripes during larger pantry stocking trips. Brands such as Twix, Sunbeam, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Stars & Stripes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
12.5%
Total Basket $ (median)
$8.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stars & Stripes Consumer Demographics

demographic
index
Female
98
Male
119
<24
141
25-34
132
35-44
82
45-54
81
55-64
117
65+
85
African American
250
Asian
49
Caucasian
87
Hispanic
175
demographic
index
Has Kids
87
No Kids
129
- $20k
190
$20k-40k
166
$40k-60k
115
$60k-80k
55
$80k-100k
44
$100k-125k
135
$125k +
23
No College
153
College
97
Adv. Degree
53

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Stars & Stripes Basket Affinity & Size

brand
basket affinity
Twix 31.9x
Sunbeam 25.7x
Bar-S 17.5x
Twizzlers 17.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
195

Where is Stars & Stripes Purchased?

channels
index
Dollar
5119
Food
6
Gas & Convenience
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Marlboro 2.2x
Armour 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
217
Credit
56
Debit
71
Food Stamps
202

When is Stars & Stripes Purchased?

day of week
Sun
12.8%
Mon
10.1%
Tue
13.8%
Wed
12.9%
Thu
14.9%
Fri
16.3%
Sat
19.2%
time of day
Morning
12.0%
Noon
22.5%
Afternoon
35.5%
Evening
27.0%
Late
3.0%

Get More Stars & Stripes Data

Contact us for the latest Stars & Stripes consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stars & Stripes consumers switch to?

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Why do consumers stop buying Stars & Stripes products?

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Which retailers do Stars & Stripes shoppers prefer to shop at?

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What motivates consumers to try Stars & Stripes products?

Research the Stars & Stripes Target Market

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Who actually buys Stars & Stripes? Do these consumers match the intended target market of Stars & Stripes?

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What motivates the target market to purchase Stars & Stripes?

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What other target market should Stars & Stripes look at?

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Which other brands have a similar target market?

About Our Stars & Stripes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.