Stars & Stripes Consumer Insights

Who buys Stars & Stripes?

A Stars & Stripes consumer is generally very low income, African American, and adolescent age. Stars & Stripes consumers are more likely to purchase Stars & Stripes during larger pantry stocking trips. Brands such as Twix, Sunbeam, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Stars & Stripes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
12.5%
Total Basket $ (median)
$8.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stars & Stripes Consumer Demographics

demographic
index
Female
98
Male
119
<24
141
25-34
132
35-44
82
45-54
81
55-64
117
65+
85
African American
250
Asian
49
Caucasian
87
Hispanic
175
demographic
index
Has Kids
87
No Kids
129
- $20k
190
$20k-40k
166
$40k-60k
115
$60k-80k
55
$80k-100k
44
$100k-125k
135
$125k +
23
No College
153
College
97
Adv. Degree
53

Understand Stars & Stripes Consumer Behavior

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Stars & Stripes Basket Affinity & Size

brand
basket affinity
Twix 31.9x
Sunbeam 25.7x
Bar-S 17.5x
Twizzlers 17.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
195

Where is Stars & Stripes Purchased?

channels
index
Dollar
5119
Food
6
Gas & Convenience
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Marlboro 2.2x
Armour 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
217
Credit
56
Debit
71
Food Stamps
202

When is Stars & Stripes Purchased?

day of week
Sun
12.8%
Mon
10.1%
Tue
13.8%
Wed
12.9%
Thu
14.9%
Fri
16.3%
Sat
19.2%
time of day
Morning
12.0%
Noon
22.5%
Afternoon
35.5%
Evening
27.0%
Late
3.0%

About Our Stars & Stripes Consumer Insights

How do we know who buys Stars & Stripes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stars & Stripes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.