Stash Tea Consumer Insights

Who buys Stash Tea? A Stash Tea consumer is generally lower income, African American, and adolescent age. Stash Tea consumers are more likely to purchase Stash Tea during larger pantry stocking trips. Brands such as Skippy, Almond Breeze, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Stash Tea Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
5.2%
Total Basket $ (median)
$55.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stash Tea Consumer Demographics

demographic
index
Female
93
Male
165
<24
175
25-34
103
35-44
92
45-54
82
55-64
139
65+
115
African American
157
Asian
98
Caucasian
97
Hispanic
75
demographic
index
Has Kids
83
No Kids
137
- $20k
105
$20k-40k
125
$40k-60k
89
$60k-80k
92
$80k-100k
99
$100k-125k
104
$125k +
90
No College
70
College
103
Adv. Degree
122

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Stash Tea Basket Affinity & Size

brand
basket affinity
Skippy 6.2x
Almond Breeze 6.1x
Smart Balance 5.5x
Silk 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
407

Where is Stash Tea Purchased?

channels
index
Club
17
Dollar
1
Drug
20
Food
194
Gas & Convenience
9
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.7x
Dannon Oikos 1.6x
Nabisco Triscuit 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
152
Credit
102
Debit
73
Food Stamps
100

When is Stash Tea Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
11.3%
Wed
12.9%
Thu
15.5%
Fri
13.0%
Sat
16.2%
time of day
Morning
15.0%
Noon
16.7%
Afternoon
31.7%
Evening
29.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stash Tea consumers purchase?

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Why do Stash Tea consumers try new brands?

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Where do Stash Tea consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stash Tea Target Market

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Who actually buys Stash Tea? Do these consumers match the intended target market of Stash Tea?

Thought bubble

What motivates the target market to purchase Stash Tea?

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What other target market should Stash Tea look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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