Stash Tea Consumer Insights

Who buys Stash Tea?

A Stash Tea consumer is generally lower income, African American, and adolescent age. Stash Tea consumers are more likely to purchase Stash Tea during larger pantry stocking trips. Brands such as Skippy, Almond Breeze, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Stash Tea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
5.2%
Total Basket $ (median)
$55.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stash Tea Consumer Demographics

demographic
index
Female
93
Male
165
<24
175
25-34
103
35-44
92
45-54
82
55-64
139
65+
115
African American
157
Asian
98
Caucasian
97
Hispanic
75
demographic
index
Has Kids
83
No Kids
137
- $20k
105
$20k-40k
125
$40k-60k
89
$60k-80k
92
$80k-100k
99
$100k-125k
104
$125k +
90
No College
70
College
103
Adv. Degree
122

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Stash Tea Basket Affinity & Size

brand
basket affinity
Skippy 6.2x
Almond Breeze 6.1x
Smart Balance 5.5x
Silk 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
407

Where is Stash Tea Purchased?

channels
index
Club
17
Dollar
1
Drug
20
Food
194
Gas & Convenience
9
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.7x
Dannon Oikos 1.6x
Nabisco Triscuit 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
152
Credit
102
Debit
73
Food Stamps
100

When is Stash Tea Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
11.3%
Wed
12.9%
Thu
15.5%
Fri
13.0%
Sat
16.2%
time of day
Morning
15.0%
Noon
16.7%
Afternoon
31.7%
Evening
29.9%
Late
6.8%

Get More Stash Tea Data

Contact us for the latest Stash Tea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stash Tea consumers switch to?

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Why do consumers stop buying Stash Tea products?

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Which retailers do Stash Tea shoppers prefer to shop at?

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What motivates consumers to try Stash Tea products?

Research the Stash Tea Target Market

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Who actually buys Stash Tea? Do these consumers match the intended target market of Stash Tea?

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What motivates the target market to buy Stash Tea?

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What other target market should Stash Tea look at?

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Which other brands have a similar target market?

About Our Stash Tea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.